MAM

×

SOCXO Solutions bags brand advocacy mandate for Clarion Technologies

The SOCXO platform will help Clarion Technologies channelise their culture

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/16/vinod.jpg?itok=Uqh1gVpl

MUMBAI: SOCXO, the Bangalore-based brand advocacy solutions provider, announced winning the brand advocacy mandate of Clarion Technologies, a leading technology solutions provider specialising in web, mobile and technology services.

The SOCXO platform will help Clarion Technologies channelise its culture, thereby, develop on employer branding on one side and enable social selling through the networks of their employees.  This would also enhance content performances, starting with content sharing, engagements, clicks, and conversions.

Speaking on the development Clarion Technologies VP and head of marketing Vinod Kumar said, “Our brand and business have two pivots - one on the business side, which is an off-shore client acquisition engine, and the other is the on-shore resource requirement to service the business. At Clarion, Brand Advocacy is a key to power the Employer Branding pivot of Marketing. We want to be there where it matters - in people’s networks. People trust people more than just brands talking about themselves and there, we were seeking a solution that helps us share and propel our message to the relevant talent pool. We look forward to a successful association with SOCXO in helping us achieve the same.”

SOCXO co-founder and CEO Sudarsan Rao said, “In today’s world, it’s no longer enough to use traditional or even programmatic media to disseminate your messages. Through our experience of working in various categories, we have found that people’s network is a powerful differentiator when it comes to building resonance in branding and messaging. And often we are trying to think of using one over the other. But, it’s always the power of two to deliver three as we call it. Brand advocacy delivers on employer branding in building trust and credibility in the messaging. We are extremely pleased to partner with Clarion Technologies to help them build more trusted resonance in their employer branding & social selling initiatives.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/24/ZOYA.jpg?itok=MKB4Lfyr
ZOYA - A Tata Product introduces "Rhapsodie"

ZOYA from the House of Tata, presents Rhapsodie, an artistic collection characterized by delicate fluid designs and fascinating rare stones. It is inspired by the celebrated techniques of haute cuisine, reimagined into enticing forms of haute joaillerie.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/24/India_Circus.jpg?itok=znC5VUWP
Contemporary-chic lifestyle brand "India Circus" opens 1st store in Kolkata

The launch party of India Circus by Krsnaa Mehta, a Godrej Venture was hosted last evening by Mr. Swarup Dutta, in the presence of Mr. Krsnaa Mehta, Founder & Executive Director, India Circus, a Godrej Venture. Through the outstanding success of this high-octane evening, India Circus reaffirmed...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/parle.jpg?itok=8YGT5Xuc
No job losses yet, Parle senior category head Mayank Shah clarifies

MUMBAI: Parle Products Pvt Ltd, a leading Indian biscuit maker was in controversy because of the news spread on the layoff of over 10,000 workers due to the slowing economic growth and falling demand in the rural heartland which could cause production cuts.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/kinetic.jpg?itok=omfnq75t
Kinetic India powers Tata CLiQ Electronics campaign

MUMBAI: Kinetic Worldwide is a leading global player in the out-of-home (OOH) media industry and has successfully executed creative campaigns for a number of its clientele. Yet another success story is the Tata CLiQ Electronics campaign.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/asian.jpg?itok=rxzQUi_5
Asian Paints launches ‘Where The Heart Is - Season 3’

MUMBAI: There’s a big difference between a house and a home. While a house can be an expensively decorated sprawling spread, located in a prime area, it’s a home that carries within it the dreams, memories, and warmth of those who dwell in it.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/likee.jpg?itok=Qu1zAcsM
Likee creates guinness world record for its Independence Day campaign

MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. More than 1 lac Indians...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/spotify.jpg?itok=GqzmykPQ
Spotify’s Sunte Ja hits the high note with Indian consumers

MUMBAI: Spotify India’s first multi-lingual national TV-led campaign ‘Sunte Ja’ has struck a chord with consumers in the country with its strategic media mix of TV, OOH and Digital. This campaign follows Spotify’s first geo-localised and hyper-contextualised marketing campaign ‘There’s A Playlist...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/madison.jpg?itok=nU8EfzJb
Madison Media launches data-driven marketing and insights platform Datask

MUMBA: India’s foremost media agency, Madison Media today unveiled Datask, its proprietary consumer-based targeted marketing and insights platform, designed to identify and define personalised experiences at scale across creative, media and CRM. Datask drives customer-forward mar-tech capabilities...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/wm.jpg?itok=NKztnkeX
Paytm Wins BCCI Title Sponsorship Second Time in A Row, with able facilitation by Wavemaker & ESP Properties

Wavemaker and ESP Properties, GroupM’s sports and entertainment marketing agency, has collaborated and facilitated the renewal of the partnership between Paytm and BCCI for the title sponsorship rights for BCCI’s International and Domestic cricket matches at home from 1st September 2019 to 31st...

MAM Media and Advertising Sponsorship

Sign up for our Newsletter

subscribe for latest stories