MAM
Report on Shemaroo

Skechers chooses Leo Burnett India as its creative partner

The account was won following a multi-agency pitch

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/28/Soumen_Das-Dheeraj_Sinha-Rakesh_Hinduja.jpg?itok=zLT8XVHm

Mumbai : Skechers, an American lifestyle and performance footwear brand, has signed up Leo Burnett India as its creative agency. The business win comes after a multi-agency pitch, and Leo Burnett India’s Mumbai office will look after the account. The brand stands for a formidable combination of innovation, style and technology, giving people the comfort and the chance to stay trendy.

Speaking about bringing Leo Burnett India on board, Soumen Das, Sr. Marketing Manager, Skechers South Asia said, “Skechers is one of the strongest brands in the active lifestyle space. The brand has a very strong product line-up. As a country, we are witnessing a huge upswing in lifestyle and well-being space. Our job is to make sure that we build a strong brand on the back of our products and a very supportive consumer-culture context. We are super excited to partner Leo Burnett as they have displayed fabulous strategic and creative thinking. Skechers is growing rapidly and we needed a partner who could fuel this expansion with equal passion and capabilities. We look forward to some great work in the future.”

Skechers is looking to strengthen its brand positioning in India, in addition to familiarising customers with its array of footwear. Recently, the brand has also launched a wide range of apparel and accessories. Leo Burnett India presented a really strong plan to leverage its strategic thinking and creative power to bring Skechers’ brand promise to life across all products.

Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett said, “It’s exciting to partner an innovative brand like Skechers. The lifestyle footwear and apparel category is exploding with untapped potential, and we want to explore the creative landscape to create some effective work. We are confident about building a powerful brand narrative that will help Skechers grab a larger market share in the months to come.”

Added Rakesh Hinduja, Chief Operating Officer – West, Leo Burnett India said, “We are proud to partner brand Skechers. Very quickly, Skechers has achieved a strong presence in the clutter of highly competitive branded and grey market goods. Today, this brand needs a strong Humankind purpose to be consistent and solid for Indian consumers. Its range of products is top quality on performance and lifestyle, and our job with the strength of Power of One is to make this come alive through various touch points across the nation. Leo Burnett India’s Wave 3 approach and success with new-age, young brands give us the confidence to effectively contribute to Skechers’ business and brand success.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/09/photogrid_plus_1620541132656.jpg?itok=VS9Z5g3Z
Guest column: Post pandemic, advertising shifts focus to brand building

NEW DELHI: Do you remember TV commercials that featured fans at crowded football games, or that focused around cities choked with people, or with celebrities doing every possible thing to woo their audience? You may call them the "before coronavirus" commercials/ads that no longer work in today’s...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/09/photogrid_plus_1620539862611.jpg?itok=vJbY8Gd5
This Mother’s Day, brands tip their hats to motherhood in all its hues

MUMBAI: Mere paas Ma hai. This iconic dialogue from a cult Bollywood movie pretty much sums up how sentimental and sappy Indians can get when it comes to their moms! Even more so today as the world, and the country passes through a seemingly endless, terrifying ordeal and when most of us may be far...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620386880474.jpg?itok=5Us2h-0Q
Havas Group Indonesia appoints Sumit Kanungo as group strategy director

New Delhi: Havas Group Indonesia has appointed Sumit Kanungo as group strategy director, effective immediately.

MAM Media and Advertising Media Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620378373486.jpg?itok=DWZOf9Z7
L’Oréal elevates Asmita Dubey as group chief digital officer

NEW DELHI: Beauty brand L’Oréal has elevated Asmita Dubey as chief digital officer and member of the group’s executive committee. Dubey succeeds Lubomira Rochet, who is moving on from the global cosmetics giant. Dubey was chief media officer for the group and chief digital officer for L’Oréal’s...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620378234398.jpg?itok=i--nKebY
Godrej & Boyce celebrates 124 years of ‘Making In India’

MUMBAI: Godrej & Boyce has marked the beginning of their 125th year of operations with the launch of #124YearsofMakingforIndia campaign to showcase how the company has been dedicated to building a better India ever since its foundation in 1897. The newly launched campaign aims to inspire...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620378085836.jpg?itok=YrMsSElg
Renault refreshes brand identity, unveils new logo

NEW DELHI: French carmaker Renault is taking the brand in a new direction. The company has adopted a Nouvelle Vague strategy targeting to maximise its number of electrified vehicles by 2030 in a bid to move towards sustainable development. The brand identity refresh comes with a new logo that is...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620375191927.jpg?itok=VynTECln
Gaana celebrates classical music with ‘Unwind with Taj’

Mumbai: Audio streaming app Gaana has unveiled ‘Unwind with Taj’ to bring alive the magic of Indian classical music among millennials.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/sushil_anantharaman.jpg?itok=K4lePDsc
Gozoop onboards Sushil Anantharaman as media director

MUMBAI: Integrated marketing agency Gozoop has onboarded Sushil Anantharaman as media director. Previously, he was associated with Hansa Cequity as the associate director. With over 10 years of experience in the digital media workforce, Anantharaman has a detailed understanding of media planning...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/employees-profits.jpg?itok=1rs1jvvX
Covid relief: India Inc shows it cares, puts employees' wellbeing before profits

MUMBAI: As the second wave of Covid2019 batters the Indian subcontinent, there is little doubt that we are staring at a humanitarian disaster of humongous proportions. Even as the country struggles to cope with what is possibly a deadly new variant of the Coronavirus, organisations are going out of...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required