MUMBAI: Tata Power has awarded its creative duties to Rediffusion Y&R. 

The company has accomplished 100 years of operation on 9 February, 2015. The integrated campaign to commemorate 100 years of Tata Power will be handled out of the agency’s Mumbai office.

The commemoration of Centenary year celebrations were kicked off with the unveiling of logo and theme depicting the company’s 100-year service of ‘Invisible Goodness’ to the nation by Tata Group chairman Cyrus Mistry in an event at Khopoli on 9 February.

Honoring the contribution of the various stakeholders, Tata Power also announced several special initiatives including salient dedications in line with its nation building spirit.

Tata Power head-corporate communications Shalini Singh said, “It is with extreme pride, joy and honour that we would like to ring-in celebrations for our centenary year celebration. The company will continue to announce various initiatives being undertaken for various stakeholders and we are happy to have partnered with Rediff as our creative partner. We are confident that Rediff with their innovative approach and creative solutions will enable us to drive impactful media presence across our audience segments this centenary year.”

Rediffusion Y&R Mumbai VP Neville Medhora added, “A 100 year celebrations is a momentous occasion and we are very proud to be part of it. Tata Power has a strong value system and our job will be to upfront and celebrate that.”