MAM

×

×

RB appoints McCann World Group for Dettol in India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/09/10/mccannlogo_0.jpg?itok=MSbfIVmo

MUMBAI: RB (formerly called Reckitt Benckiser), a consumer health, hygiene and home company has appointed McCann World Group India as the creative agency for Dettol.

The account is on a project basis. Havas WW will continue to be the Agency of Record on Dettol in India and globally.

 Dettol has been consistently voted by Indian consumers as one of the most trusted brands for over a decade. With a legacy of more than 80 years, it has become the trusted champion of health. The development is in line with the ambition of Dettol to further strengthen communication across its portfolio in India.

RB advertises in almost 60 markets around the globe. Dettol, is its iconic brand, which promises to 'Be 100 per cent sure', its tagline in the TV ads.

Available as bar soap, liquid hand wash, hand sanitiser and of course, as an antiseptic liquid, Dettol, recently forayed into the dishwasher detergent segment with the launch of its Healthy Kitchen Gel.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/skin.jpg?itok=HjekKxpa
Designed to love your skin as much as you do – the new Gillette SkinGuard

MUMBAI: In a country where grooming is increasingly becoming a part of men’s daily lives, Gillette is relentlessly pursuing bringing new products tailored to the evolving needs of consumers. From the stable of Gillette, launches the latest product innovation, Gillette SkinGuard. This razor has a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/manormaa.jpg?itok=Frvbxvyl
ManoramaMAX hits 5,00,000 users in 2 weeks

MUMBAI: ManoramaMAX, the first ever 100% Malayalam News and Entertainment app, launched by MM TV Ltd., has achieved instant success, hitting half-a-million users in just under 2 weeks. Users across web, android and apple devices are continuing to watch the large content bucket of the platform. The...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/swift.jpg?itok=NQhNuZcW
Maruti Suzuki launches #BeLimitless Swift campaign to celebrate real-life heroes

Focusing on recognising heroes who have gone far and beyond across different walks of life, Maruti Suzuki India Ltd, the leading passenger car maker in India, has launched ‘Be Limitless’—a 3-part video campaign for Maruti Swift. The campaign for Swift is aimed at highlighting the stories of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/tata.jpg?itok=iyURhpAX
Tata Motors partners with what3words - Redefines navigation with just 3 words

MUMBAI: Tata Motors, India’s largest automobile manufacturer today announced its partnership with the innovative location technology provider, what3words. Tata Motors will be the first manufacturer in India to bring what3words addressing system in its cars.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/phonepe.jpg?itok=Zc_NkFjg
PhonePe goes live across over 1 mn offline stores in Delhi-NCR

MUMBAI: PhonePe, India’s fastest growing payments platform announced that it is now live as a payment option across 1 million offline merchant outlets in Delhi-NCR. This milestone reflects PhonePe’s phenomenal acceptance across large organised retail stores as well as small and mid-size retail...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/vodafone.jpg?itok=EFqbIpNo
Vodafone appoints Carat as global media buying agency

MUMBAI: Telecom service provider Vodafone has announced the appointment of Carat, from the house of Dentsu Aegis Network (DAN), as its global media buying agency. As per reports, the account size is pegged at Rs 35,000 crore globally. In India, the business is worth Rs 400 crore. The scope includes...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/iamaai.jpg?itok=kVhegjhv
Admitad India announces its partnership with India Affiliate Summit & Awards 2019, organized by IAMAI

MUMBAI: Underlining its position as a domain leader in the Indian affiliate marketing industry, Admitad India has announced its association with India Affiliate Summit & Awards 2019 (#IAS19). Organized by IAMAI, the 5th edition of the premier affiliate marketing event will be held at The Leela...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/edyoda.jpg?itok=a-39J9uU
EdYoda accepted as Asia-Pacific Member by AWS EdStart Program

MUMBAI: EdYoda, a digital platform that imparts industry-relevant skills through a zero-cost learning program. EdYoda aims to serve the underserved students and professionals from Tier 2 and Tier 3 cities and colleges by educating them on industry-relevant skills through zero-cost learning programs...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/Prateek_Kumar.jpg?itok=6ObZ49Ks
10 marketing trends the banking industry can't ignore

The banking industry is undergoing a massive transformation. Structural, technological data, artificial intelligence and digitisation are changing the dynamics in the world of finance. As a result, marketing in the banking and finance industry has also become more digitised and data-driven. Here...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories