MAM

Publicis Worldwide wins creative-mandate for DTDC Express

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/08/3.jpg?itok=q_PFzxA_

MUMBAI: Publicis Worldwide has bagged the creative mandate for DTDC Express. The agency will be handling an integrated mandate covering creative, digital, media and PR.

DTDC is a renowned brand in the courier and logistics sector in India and abroad. The company is headquartered in Bangalore and boasts of an unparalleled network covering 11,000+ pin codes across India and 522 operating locations in India, servicing over 220 international locations worldwide and handles more than 12 million shipments every month.

DTDC Express executive director Abhishek Chakraborty says, “The strategy and creativity shown by Publicis was in sync with our brand philosophy. I believe we have chosen the right partner to help us strengthen our brand equity.”

Commenting on the win, Publicis Ambience COO Paritosh Srivastava said “We are delighted to partner with DTDC. It is a massive player in its category and as the brand is poised to reinvent itself, we are sure that we will have a lot of opportunity to do great work together.”

Publicis Ambience ECD Jigar Fernandes, adds “It's really a coming together of two entities who are really passionate about their work. The common goal is now to help take the brand to the place its legacy demands. It's going to be fun.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/dark_fantasy.jpg?itok=d6OOdpl9
Sunfeast's Dark Fantasy brings luck for Royal Challengers Bangalore

NEW DELHI: ITC’s Sunfeast Dark Fantasy had announced its first-time collaboration with team Royal Challengers Bangalore (RCB) at the onset of the T20 cricketing season. Through this collaboration, the brand aims to associate itself meaningfully with the hugely popular sport and star cricketers from...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/homefestivehome.jpg?itok=UV0r4rTN
Samsung inspires consumers to enjoy festivals responsibly

NEW DELHI: Samsung has launched the #HomeFestiveHome consumer campaign to celebrate the indomitable human spirit in these challenging times. As a part of the campaign, there are a slew of festive offers on Samsung televisions and digital appliances. 

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/bombay_shaving.jpg?itok=q0zEnXVQ
Bombay Shaving Company’s new ad surprises viewers with VFX

MUMBAI: The Bombay Shaving Company has launched a first of its kind video campaign that is wowing social media with the use of visual effects.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/advertising_new.jpg?itok=HHXQzcs0
Not Just for Laughs: Tracing Humour In Indian Advertising

NEW DELHI: One of the Navarasa, hasya (humour) has been an integral part of Indian performance and creative arts since 500 CE. From its presence in the scriptures to medieval performing arts of thenakkal, bhands, bahurupi, bhagatiya, etc in the form of small skits heavy on slapstick comedy, humour...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/media.jpg?itok=QxkT7mM2
Pubnation: Cover prices form important part of print media revenue

In the last few years, the input costs for newspapers has gone up coupled with the economic slowdown. It has been a point of concern for the publishing houses as their business model is much tilted towards advertising. 

MAM Print
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/home.jpg?itok=EXD2Eya2
Home Credit India launches Diwali campaign

Home Credit India, a local arm of the international consumer finance provider with operations spanning over Europe and Asia and committed to driving financial inclusion in India, today launched its Diwali campaign #ApneStyleKaTyohaar to celebrate this year’s festivities in one’s own style.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/devi.jpg?itok=KEGEf4gZ
Brands celebrate Durga Puja as the festival of resilience

Durga Puja is a time when people come together in joy and celebration. The streets are chock-a-block with revellers, the night glows with colourful light displays, and the very air thrums with excitement and gaiety.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/jsw.jpg?itok=5acOe43H
JSW Steel Q2 net profit falls 37% to Rs 1,595 crore

MUMBAI: JSW Steel reported a net profit of Rs 1,595 crore for second quarter (July-September) of FY21, down 37 percent against a net profit of Rs 2,536 during the same period last year. However, it’s a far cry from the performance in the June quarter when it had reported a net loss of Rs 582 crore...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/neslte.jpg?itok=rPT12a9A
Nestle India clocks double digit growth on the back of in-home consumption

NEW DELHI: Nestle India has clocked total sales of Rs 3,525 crore in Q3 2020 ending on September 30, 2020. Domestic sales as well as total sales grew at 10.2 per cent and the total profit during this period was Rs 587 crore. As a result, the company has announced an interim dividend of Rs 135 per...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required