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Publicis co Zenith wins Lactalis' media duties

MUMBAI: As part of a global multi-agency pitch, Zenith has won the media duties of French dairy giant Lactalis. Zenith now handles the business in 26 countries, which includes India.

Lactalis is a leader within the dairy industry, and is present across all the dairy categories of this market. The Group is the number one cheese manufacturer in the world, and the European leader within the milk consumption, butter and cream markets. It is also a major player in the chilled dairy and dairy ingredients categories, as well as the food service industry, and a growing player within clinical and infant nutrition markets.

Zenith India Group CEO Tanmay Mohanty said, “The company shares our values, ambition and drive. Lactalis has a long-term vision for the Indian market; it stands for quality products and we would love to partner with them in building this category and market leadership. Our newly launched ROI+ proposition with advanced communications models and sharper focus on analytics, tech, data and consumer insights will take Lactalis even further in a high growth Indian dairy market. This win adds tempo to a great year where we have won significant businesses and consolidated operations.”

Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One. In India, Zenith’s key clients include Nestlé, Parle Products, Micromax, LVMH Group, Toyota, Bombay Dyeing, H&M, Singapore Tourism Board, Fox Networks, BASF and Singapore Airlines among others.

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