MUMBAI: Travel portal, MakeMyTrip has awarded its creative duties to Publicis Communications.

The intense pitch process saw a total of nine agencies including O&M, JWT, Lowe, Leo Burnett, Contract, Dentsu, Enormous and FCB (incumbent) taking part in the process.

MakeMyTrip CMO Saujanya Shrivastava said, “We are delighted to partner with Publicis to take the brand agenda forward and unlock growth opportunities in the online travel category. I am confident that Publicis, with the planning and creative horsepower it possesses will deliver on this exciting mandate. We look forward to the association which will kick-start with our new brand campaign to be launched shortly.”

Publicis Capital CEO Hemant Misra added, “We unlocked some very interesting spaces that helped us win the pitch. This is one of those rare instances where the pitch work is also the final creative. The team at MMT has infectious passion that seems to have caught my entire team. We are looking forward to the travel ahead.”