MAM
Report on Shemaroo

Publicis bags MakeMyTrip's creative mandate

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/04/20/mam%20account%20win%20news%20headline.jpg?itok=PahZVpVC

MUMBAI: Travel portal, MakeMyTrip has awarded its creative duties to Publicis Communications.

 

The intense pitch process saw a total of nine agencies including O&M, JWT, Lowe, Leo Burnett, Contract, Dentsu, Enormous and FCB (incumbent) taking part in the process.

 

MakeMyTrip CMO Saujanya Shrivastava said, “We are delighted to partner with Publicis to take the brand agenda forward and unlock growth opportunities in the online travel category. I am confident that Publicis, with the planning and creative horsepower it possesses will deliver on this exciting mandate. We look forward to the association which will kick-start with our new brand campaign to be launched shortly.”

 

Publicis Capital CEO Hemant Misra added, “We unlocked some very interesting spaces that helped us win the pitch. This is one of those rare instances where the pitch work is also the final creative. The team at MMT has infectious passion that seems to have caught my entire team. We are looking forward to the travel ahead.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/photogrid_plus_1623507917505.jpg?itok=q-5cLCix
BARC week 22: Dettol products top list of brands

Mumbai: The Broadcast Audience Research Council (BARC) has released its week 22 report in which Dettol Range of Products is the advertising brands list topper with 474.53 (000 secs) ad volume.  Dettol Toilet Soaps also bagged the second spot with 423.92 (000 secs) ad volume followed by Amazon Prime...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/photogrid_plus_1623492724472.jpg?itok=LrsOLbyl
Biotech firm Mylab signs Akshay Kumar as brand ambassador

New Delhi: Pune-based Biotechnology firm Mylab Discovery Solutions has roped in Bollywood actor Akshay Kumar as its brand ambassador. The molecular biology company is focused on developing tests for human diagnostics, food safety, agriculture, and veterinary. It had recently launched the country's...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/photogrid_plus_1623492614844.jpg?itok=hePGtmUB
Xiaomi India appoints Jaskaran Singh Kapany as head of marketing

New Delhi: Jaskaran Singh Kapany has been appointed as the head of marketing, Xiaomi India. "Jaskaran is a terrific marketing leader and in his previous role, he was heading marketing for Paytm. He played a critical role in building the brand from scratch. @Jas - welcome to the madness. Looking...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/photogrid_plus_1623490304440.jpg?itok=cdAtiPzl
Virat Kohli continues association with Audi India

Mumbai: Indian cricket team captain Virat Kohli will continue his association with Audi India, the German luxury automobiles manufacturer announced on Saturday. Kohli has been associated with Audi India since 2015 and has been an integral part of the brand's marketing and social campaigns.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/photogrid_plus_1623488614476.jpg?itok=dDHK4qL_
Covid Care: JCB India to support education of children of deceased employees

New Delhi: JCB India has decided to support the education of the children of its employees who succumbed to Covid-19 and extend medical insurance for their families to ten years. “Besides, the term insurance policy benefits, the company will support the education of the children of deceased...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/photogrid_plus_1623487940535.jpg?itok=6IaVikTH
Now one can buy a car completely online via CARS24

Mumbai: E-commerce platform for pre-owned vehicles CARS24 wants to disrupt the business, to simplify and transform used car purchases, and has made the entire sale and delivery process online. In a first for the Indian pre-owned automobiles industry, CARS24 will offer home delivery; a six-months...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/xz.jpg?itok=CIp92HhV
KKR's head of marketing Kaustubh Jha moves on

Kolkata Knight Riders' (KKR) head of marketing, Kaustubh Jha has moved on after over two years stint with the Indian Premiere League (IPL) team.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/12/oly.jpg?itok=bXO3gt_R
Sponsors jittery, as Covid casts a shadow over Tokyo Olympic 2020

As the countdown begins for the 2020 Tokyo Olympics, brands sponsoring the mega sports event are treading cautiously. The growing public opinion against the games has compelled brands to reconsider their move to go full throttle with their gaming-linked advertising.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/11/imposibele.jpg?itok=JDlVVByO
adidas film celebrates differences at UEFA Euro 2020

Apparel brand adidas unveiled the first in a series of short films, as part of its new UEFA EURO 2020 campaign to inspire fans, players, and communities to build a more positive and inclusive world by celebrating the differences that make people unique.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required