MAM

Prayagh Nutri collaborates with L&K Saatchi & Saatchi on confectioneries brand Lavian

It aims to create an innovative portfolio for its iconic brand Lavian

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/20/Anil_Nair-Vinod_Lalwani.jpg?itok=uVJYIho7

MUMBAI: Prayagh Nutri Products (P) Ltd, one of the leading manufacturers and exporters of confectioneries, has appointed L&K Saatchi & Saatchi as its strategy and creative partner. Prior to this, Lavian did not have any agency relationship. The brand alignment decision was made without going through the pitch process.

Prayagh Nutri Products (P) Ltd executive director Vinod Lalwani said, “Although we are not a legacy brand, our major strength is to deliver a delightful consumer experience through creating innovative products. My mission is simple, sweeten the world and remove all its bitterness through the Lavian experience. We are extremely delighted to have L&K Saatchi & Saatchi on board as our integrated brand partner. This partnership will help us to provide the necessary push to compete with all the big and well-established bands in the country. Ultimately, we want the consumer to win.”

L&K Saatchi & Saatchi India CEO and managing partner Anil S Nair said, “Since that start of the brand journey, Brand Lavian has proven our belief of ‘Nothing is Impossible’ on brands and business hold true yet again. We are equally excited to be a part of this journey of LAVIAN’s growth story as it stakes its claim as a powerhouse in the Indian confectionery market.”

Since its inception, Lavian is known for its vast portfolio of candies and confectioneries ranging from flavoured candies to milk based lacto bonbons, eclairs, chocolate-coated wafers, plain and moulded cakes, truffles and gums. The company has a state-of- art plant, which uses the best in class Italian technology to deliver great products and an amazing consumer experience. The company also has a deep network of wholesalers and retailer that cover the entire country, with a separate product portfolio for rural and urban markets.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/bhuvan.jpg?itok=NOo0oEzS
Lenskart.com rolls out new TVC with Digital superstar Bhuvan Bam

MUMBAI: Lenskart.com, the largest eyewear company in India, unveils its first TVC with digital superstar and brand ambassador Bhuvan Bam to launch its one-of-a-kind range - AIR. The latest offering from Lenskart.com’s portfolio, the AIR range showcases an eclectic, modern and halke phulke rendition...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/gattu.jpg?itok=vKM86MTE
“Gattu Adventure to the World - 3DSeries by One Take Media Co.

MUMBAI: One Take Media Co.(OTMC) has acquired rights for the Global hit 3D animated  series “Gattu Adventure to the World “ for SAARC countries. There are 26 episodes of 13 minutes each available in English ,Hindi and other languages.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/dosc_0.jpg?itok=ARkh8J58
DocsApp & Bombay Shaving Company celebrate ‘International Men’s Day’ with a stirring campaign

MUMBAI: The International Men’s Day graces our calendar each year. To give voice to this rather unsung event and throw light on the societal pressures faced by men, DocsApp has unveiled its initiative #TrimTheThickSkin. To strike a chord with the audience on this matter, the online doctor...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/ormax.jpg?itok=sSD6xFEY
Ormax’s Top 5 Most Popular Characters Features Meher from Chhoti Sarrdaarni

MUMBAI: Colors’ new show, ChhotiSarrdaarni, launched on July 1, 2019, has been performing very well for the channel. The show became the top show on the channel within weeks of its launch, and its lead protagonist Meher, played by Nimrit Kaur Ahluwalia, has been rising up the audience popularity...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/gillete.jpg?itok=LNc-l_T_
Gillette celebrates International Men's Day with a new campaign #ManEnough

MUMBAI: For over a hundred years, Gillette has aimed to make men look, feel & Be their best. In this journey, the brand has continually challenged stereotypes about men, most recently with #BarbershopGirls campaign. In its latest campaign on #ShavingStereotypes, Gillette asks the question – Why...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/mavrick.jpg?itok=HgJXjOue
Advertising Maverick, mr. Niteen Bhagwat conducted an engrossing masterclass for the students of school of media & communication at whistling woods international

MUMBAI: Whistling Woods International's (WWI) School of Media and Communication (SMC) hosted an interactive session for its students with Mr. Niteen Bhagwat, Vice Chairman, FCB Interface, Mumbai. During the session, Mr. Niteen Bhagwat shared insights on social media platforms and how to optimise...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/airbnb.jpg?itok=FIQyGivl
Airbnb in collaboration with the City Place of Jaipur unveils latest Campaign film

MUMBAI: The 300 year old City Palace of Jaipur, home to Jaipur’s Royal Family, has played host to numerous guests over the centuries. From November 23, 2019, the Gudliya Suite at the City Palace will become accessible to outside guests, and will be able to be booked for the first time ever on...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/mma.jpg?itok=MVIlS99p
India leads Mobile Ad Fraud across Asia with 62%: MMA's Ad Fraud Benchmark Report

MUMBAI: Mobile Marketing Association, a global non-profit organization, today released an Ad Fraud Benchmark Report on the state of mobile ad fraud in India. The report revealed interesting facts about the level of fraud, and its awareness in the country and aims to help marketers benchmark their...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/roy.jpg?itok=mWyVt_Wm
Ogilvy names Shouvik Roy as new head of Ogilvy Delhi

MUMBAI: Ogilvy has announced the appointment of Shouvik Roy as president & head of office, Ogilvy Delhi. Having over two decades of experience in brand consulting, design, marketing and advertising, Roy will join Ogilvy Delhi on 5 December 2019 and will report to Ogilvy India CEO Kunal Jeswani.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories