MAM

Orchard Advertising wins communications mandate of amanté

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/11/06/Orchard-Advertising-logo%20copy.jpg?itok=FKrzzUVk

MUMBAI: MAS Holdings, Sri Lanka-based intimate apparel manufacturer, has assigned its brand communications mandate to Orchard Advertising for its lingerie brand – amanté.



Launched exclusively in India in the fall of 2007, amanté is Sri Lanka's very first international lingerie brand, offering elegance, comfort and value to the modern Asian woman. The brand embodies over two decades of excellence held by MAS Holdings in lingerie manufacturing.



MAS Brands CEO Niranjan Wijesekera said, “The premium lingerie sector is poised for explosive growth in the next five years. You can expect amanté to be right there at the top. We expect our association with Orchard to be a big factor in our success.”



Orchard Advertising south VP Neha Contractor added, “It’s a matter of great pride to be associated with a brand of this stature. Our endeavor will be to ally with the client and take Amanté to its rightful position of being an iconic brand.”



MAS Holdings also supplies products to Victoria's Secret, Marks & Spencer and GAP and amanté has enjoyed considerable success since its launch in India in 2007. Catering to the mid to upper segment lingerie market, Amanté is positioned as a premium offering and is fast progressing towards its stated objective of being a brand of choice for young women in the metros.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/Fernando_Angulo.jpg?itok=nly7MPhI
Direct search most important for online discovery of fintech cos: Fernando Angulo of SEMrush

MUMBAI: Social media is being overestimated as a marketing tool, especially for the fintech sector in India, revealed SEMrush head of communications Fernando Angulo during the unveiling of the ‘Top Insights into Fintech Industry of India’ in New Delhi last week.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/mam%27.jpg?itok=sBvAP52H
Marketing modules set to gain importance in 2020

MUMBAI: Over the last decade we’ve witnessed the field of marketing transform in previously unimaginable ways. Much of this transformation has been driven by the breakneck advance of technology, leaving marketers struggling to catch up. But before the profession starts pinning all its woes on these...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/dettol.jpg?itok=qo6Q2CXH
Dettol Toilet Soaps secures top spot in BARC week 6 ratings

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 8 February and 14 February 2020, respectively.  The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/trumph.jpg?itok=7PBWiwx3
Namaste Trump: Bobble launches a series of GIFs, and Stickers expressing and celebrating ‘Modi-Trump’ and US – India relations

MUMBAI: India is all geared up to give United States President Donald Trump and his wife Melania a grand welcome. The historic trip is viewed as a step to further strengthen the US-India strategic partnership and highlight the strong and enduring bonds between the American and Indian people. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/next.jpg?itok=X-FYnWOb
NexBrand’s Brand Vision Summit honours brands

NexBrand’s Brand Vision Summit 2020, powered by Kamdhenu, was held on February 20 in Mumbai. The fifth edition of the event saw top names from India’s corporate and entertainment sectors being felicitated for their work through the year. This year, Brand Vision Summit had Anurag Thakur, MOS –...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/sachin.jpg?itok=tGnb3c7x
Luminous Power Technologies launches new social media campaign #BeExamReady

Luminous Power Technologies, a powerful and trustworthy brand with a wide range of innovative products in the power backup, home electrical and residential solar space, announces special #Be Exam Ready social media campaign with brand ambassador, Sachin Tendulkar.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/number.jpg?itok=oFRRPUEA
MX Player's integrated campaign #IsLoveComplicated reaches over 52 million Indians

On the occasion of Valentine’s Day, while most brands sought to highlight love stories that end with happily ever after, leading entertainment streaming platform - MX Player decided to bring to light the ‘reality’ of love in a modern day relationship.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/mm.jpg?itok=1Gbpl9W7
Reliance Entertainment appoints Prabhat Choudhary to head WWO

Reliance Entertainment has roped in noted marketing communications strategist, Prabhat Choudhary, to head World Wide Open (WWO), its in-house digital movie marketing & media buying arm.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/OK.jpg?itok=7U1u1l29
OK Tested all set for its first live event

NEW DELHI: OK Tested, ScoopWhoop Media's newest lifestyle video channel, is all set for its first live event, The Fam Fest 2020. As the name suggests it's not just a fan meet, it's a meeting of people that have supported ScoopWhoop Media on this journey to something so much more tangible than likes...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required