MAM

×

×

Orchard Advertising to promote ‘Meelo Evaru Koteeshwaru’

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/05/24/kbc_t.jpg?itok=k-KFi1yl

MUMBAI: Orchard Advertising has been charged with the mandate of promoting the launch of Meelo Evaru Koteeshwaru the Telugu version of Kaun Banega Crorepati on Telugu entertainment channel MAA Television Network. Going on air from mid – June 2014 and hosted by south superstar Nagarjuna, MAA TV aims to raise the bar in the Telugu TV general entertainment space. 

Commenting on the development, MAA TV CEO Ratnakar Rao said, "Having known Leo Burnett for many years and looking at the agency's track record in promoting KBC and other big shows, the obvious choice for us was to work with them on this project. We have been working with Orchard, Leo Burnett’s entity based in Bangalore for a while now and for our latest show, the fit seemed right and it didn't take long before we signed up with them.

“The team at Orchard came up with an insightful and relevant concept that connects the essence of the program's benefit with the aspiring participants of the show.  We are working with Orchard on an integrated campaign for the two phases - one to promote participant registrations and two for the viewership build up," added Rao.

On winning the mandate, Orchard Advertising – Bangalore branch head and vice president Neha Contractor said, “We are very excited about this partnership.  We have put together an extensive mass media campaign that has been designed using all media platforms like TV, newspaper, radio, hoardings, digital and social media to promote the show in every nook and corner of the state. Ratnakar himself is a veteran from the advertising world and it has been wonderful working with him in co- creating this successful campaign.” 

MAA TV has received almost 1.2 million calls for entries already through the initial reveal and CFE ads executed by Orchard Advertising. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/dolby.jpg?itok=-JsQnth4
Dolby launches campaign ‘Mobile Pe Dolby Hai Kya?’

MUMBAI: Dolby Technology has launched a new campaign ‘Mobile Pe Dolby Hain Kya?’ (Got Dolby on your Mobile?), which is aimed at educating the smartphone owners about the Dolby technology on the mobile. The mockumentary style format ad campaign brings back the award-winning, relatable and memorable...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/super30.jpg?itok=dmgEI00k
Dual honours awarded to brand IndiaFirst Life stand testament to its evolution

MUMBAI: Sonia Notani, Chief Marketing Officer (CMO) – IndiaFirst Life, was named among the ‘Super 30’ – CMO Honor Roll by IAMAI and iProspect, at a ceremony in Mumbai on September 13, 2019. The handpicked list aims to recognise the contributions of marketing leaders across industries in charting...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/jsw.jpg?itok=ZS05hgQ9
JSW Cement launches Durga Puja campaigns with a social focus

MUMBAI: JSW Cement, India’s leading producer of green cement and part of the US$ 14 billion JSW Group, launched a campaign to celebrate Durga Puja with a difference. The Company has unveiled Durgatinashini and Sanhati initiatives as part of this year’s Durga Puja campaign. 

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/rohit.jpg?itok=ePXs_usQ
Rohit Gupta elected as the new chairman of ASCI

MUMBAI: At the board meeting, following the 33rd Annual General Meeting of The Advertising Standards Council of India (ASCI) held today, Mr. Rohit Gupta, President, Sony Pictures Networks was unanimously elected the Chairman of the Board of Governors of ASCI. Mr Rohit Gupta is an accomplished...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/amitabh.jpg?itok=6eZfPMTj
Welspun launches campaign - Badal Dalo; ropes in Amitabh Bachchan as brand ambassador

MUMBAI: Welspun India Ltd’s leading domestic brand, Welspun, has announced the launch of its new campaign ‘Badal Dalo’, which aims to change existing, deep-seated perceptions about the home linen and flooring categories. Leading this campaign is the Bollywood legend, Amitabh Bachchan, who is roped...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/mix.jpg?itok=8utjPJfs
WATConsult bags digital duties for Goibibo

WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has won the digital mandate for Goibibo, India’s leading online travel company. The mandate includes digital media management and digital creative duties of the brand.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/19/tam.jpg?itok=l6ihYiFO
Orissa Tourism top TV advertiser in travel & tourism category during Jan-July 2019: TAM AdEx

Karnataka State Tourism Development Corporation recorded an indexed growth of 297 times in ad insertions on TV during January-July 2019, as compared to the same period in 2018, a TAM Ad Ex India data revealed. The data comprises of the names of top 10 state advertisers in the travel and tourism...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/flipppcart.jpg?itok=RoO4qRrP
Flipkart celebrates The Big Billion Days with the biggest celebrities in the country, mirroring consumer excitement

Bangalore: Flipkart, India’s leading e-commerce marketplace, has unveiled its star-studded advertising campaign ahead of the much-awaited Big Billion Days. Said to be the biggest event till date, Flipkart has collaborated with celebrities and influencers across the spectrum to reach out to and...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/cision.jpg?itok=bz12ZrrX
Global Operators Collaborate with industry partners to Facilitate O-RAN Testing and Integration

The Open Test and Integration Center (OTIC) initiative was launched today led by a group of global operators, vendors and integrators.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories