MUMBAI: Fenda Audio, a known brand for new technology, superior quality, and constant innovation, has handed its digital media planning and buying duties to Option Digital.

The company, established in 2004 in India, with an objective of bringing quality sound experience in consumer home at an affordable price has a distribution network comprising over 10000+ dealers, 200+ distributors and 22+ office branches.

They are present at all major commerce websites like Ebay, Flipkart, Snapdeal, Tradus etc.

Speaking on the new partnership, Fenda Audio director Rajesh Bansal said, “We evaluate Option Digital on their digital strategy, their innovative ideas for digital campaigns and for their clear understanding what deliverable we want from them. We are thrilled to have Option Digital on board to position F&D as a youth centric brand on different digital platform.  We think their school of thought suits best for all the future endeavors of Fenda Audio.”

The account was won a couple of weeks back. The AOR will involve handling digital creative duties, media planning and buying strategy to make Fenda Audio a youth based brand.

The agency MD Japneet Singh said, “We admire the vision and purpose of F&D, aspiring consumers of all categories to ‘the sense of hearing’ with quality sound experience. We genuinely believe that we could be ears to every Indian by connecting with their aspiration and sense of music quality with our excellent innovations & new-age designs. We've had inspiring and transparent discussions with the founder of F&D and are excited to create an awesome brand campaigns.”