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OMD India bags communications mandate for Cuemath

The agency will drive the ed-tech start up's business with targeted campaigns.

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New Delhi: OMD India has bagged the communications mandate to service the new-age edtech platform, Cuemath.

The creative and marketing agency will drive Cuemath’s business by generating targeted campaigns based on audience data and making a positive impact on the potential customers’ brand recall.

Cuemath is a LIVE online math learning and coding program for over 2,00,000-plus KG-12th grade students across all school boards, spread over 20+ countries (UK, USA, UAE, Singapore, Canada, Thailand, Indonesia, Egypt, Nigeria, India, Nepal, Bangladesh, and more). The Cuemath Program is designed to nurture future problem-solvers.

Leveraging OMD’s home-grown data platform, Omni, the creatives will be planned and optimized by analytics-driven insights to reach the target consumers through personalized communication.

OMD CEO Priti Murthy said she believes that the precision marketing and analytics platform will help meet the client’s business KPIs by creating targeted strategies to communicate to the audience in a familiar environment.

The Google-backed ed-tech start up has recently raised $40 million in Series C funding led by LGT Lightstone Aspada and Falcon Edge-managed Alpha Wave Incubation.

“We at Cuemath believe in making the world’s children great at math and coding and create invincible problem-solvers who will go on to solve humanity’s biggest problems. Since OMD is armed with the much-needed technological tools based on real-time, accurate, and representative data, we plan to use their strength to not only fulfil our mission but also create maximum impact,” says Cuemath, marketing director, Arvind Iyer.

Due to the disruption brought in by the Covid-19 pandemic and a significant increase in online learning platform consequently, OMD India plans to address the demand in the market by reaching the untapped geographies and how it can address the fear factors surrounding maths among most school-going children.

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