MAM

Mullen Lintas wins creative mandate for Vistara

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/22/Untitled-1_2.jpg?itok=E5rypGRR

MUMBAI:Vistara -- a joint venture between Tata Sons and Singapore Airlines (SIA) – has appointed Mullen Lintas to manage its communication mandate, after conducting a multi-agency pitch. Mullen Lintas was hired for its understanding of the brand aspiration, sharp articulation of the brand’s positioning combined with a fresh and buoyant creative idea.

Commenting on the appointment of Mullen Lintas as its creative agency, Tata SIA Airlines marketing VP Kishore Mardikar said, “We’ve managed to make a significant impact with discerning airline passengers since we launched operations more than a year ago. The aim now is to push the envelope and establish benchmarks that would make us not only the best airline in India, but also amongst the best in the world, and to effectively communicate who we are and what we stand for to the world. With able support from our creative partner Mullen Lintas, we are confident of scaling and communicating the stated objective in a manner that will be visible to and appreciated by all.”

On being chosen to handle the brand communication mandate for the airline, Mullen Lintas CCO and chairman Amer Jaleel added, “Our run with new business in 2016 is encouraging with the Vistara win. What makes it sweeter is that we won it in an intense contest against a dozen agencies. Adding another Tata Group company to our portfolio is a special feeling, and made even more special with the storied history of their partner Singapore Airlines. Vistara’s product offering is like a breath of fresh air. Our work resonated with the brand’s vision of making people look forward to flying once again.”

Highlighting the uniqueness that a brand like Vistara brings along, Mullen Lintas CEO Virat Tandon said, “Creating identity for a brand such as Vistara, is a once in a lifetime opportunity. Every flyer can vouch that Vistara has brought back the joy in air travel. The strength of Vistara is its unique value proposition and its parentage that makes it a world-class airline. Our job is to create its brand identity around Vistara's philosophy of seamless service, innovation and personalisation and to communicate to the masses that it is an airline brand that will be sought after by the discerning flier."

Tasked with the mandate to develop a national communication campaign for the airline, Mullen Lintas has unveiled its inaugural campaign that highlights the uniqueness of flying in Vistara and the many benefits that it has in store for customers. Moreover, to drive forward its message of being the carrier of choice for its customers, Vistara has appointed Deepika Padukone as the brand ambassador for the inaugural brand campaign. With her innate style & charm, Deepika Padukone essays a very intimate and personal portrayal that discovers the wondrous child in her as she savours the pleasure and magic of flying with Vistara.

The multi-media campaign spans the traditional TVC route and will be backed with rapid bursts on digital platforms like Facebook & Youtube. In fact as a precursor to the launch of the campaign, Vistara unveiled a short 15 second teaser film on its Facebook page that invited customers to guess which celebrity feels like a child by flying in their airline. The response has been over-whelming with the video receiving more than 2.5 lakh views and significant number of comments from the users.

The main TVC that has been launched shows Deepika Padukone walking her way to the airline. As she takes the epic walk, the inner child in her takes over and she begins relishing every moment of her journey in Vistara. From her innocuous behavior upon getting a seat of choice in the flight to the premier facilities that are offered to her and also the courteous behavior of the airline staff, she regales every small moment in child-like fashion and doesn’t want her journey to end. She sums up her journey by exclaiming: flying just feels new again in Vistara, and looking forward to flying again is in itself a new feeling.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/mix.jpg?itok=qEKL66aT
9th Season of Asia’s largest content festival, India Film Project concluded with the celebration of creative minds

Happiness, enthusiasm and festive fervour prevailed over the last weekend at Mumbai’s Mehboob Studios as Asia’s largest content festival India Film Project was concluded with much fanfare.One of the most anticipated events of the year IFP, in its 9th edition, witnessed over 35000 participants from...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/sale.jpg?itok=cZo8Lum7
E-commerce industry to spend an estimated Rs 2000 cr on marketing festive season sales

Festive season is the best part of the year for e-commerce companies and this year they have recorded 12 times growth in sales as compared to the past year despite the economic slowdown, industry insiders revealed to Indiantelevision.com. The e-commerce sector remained largely immune from the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/salon.jpg?itok=Uac18I5Y
Savlon Swasth India Mission marks Global Handwashing Day with #TheHiddenMonsters

MUMBAI: ITC’s leading hygiene and health brand, Savlon through its initiative Savlon Swasth India  Mission commemorates Global Handwashing Day, with a call for good hand hygiene habits. The brand introduced a video titled #TheHiddenMonsters that illustrates everyday actions which exposes young...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/jeans.jpg?itok=BiuGisT3
Bollywood Stars Rajkumar Rao, Rannvijay Singha and Sports icons Sunil Chettri & Gurpreet Singh, Launch the Spykar Vintage and Rare Denim collection

MUMBAI: Rannvijay Singha, Rajkumar Rao, Sunil Chettri & Gurpreet Singh unboxed the much-awaited Vintage & Rare Limited Edition Collection Jeans by India’s top fashion denim brand, Spykar.  The pre-launch campaign included a teaser release on social media to build curiosity and buzz around...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/spaces.jpg?itok=LQkyffji
This festive season, SPACES launches its second edition of the Rangana collection with a campaign inspired by traditional Indian art

MUMBAI: SPACES, Welspun India Limited’s marquee textile brand, has launched a unique campaign to introduce its limited-edition festive range - Rangana Collection. Having received great response from the consumers last year, the brand has introduced the collection again, with a variation. Known for...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/urbanic.jpg?itok=Xvg9l7MR
Fashion Start-up redefines ‘The Ideal Body’ Trend with a Body Positivity Campaign

MUMBAI: Sony Pictures Networks India doubles the Joy of Diwali with their #AbIndiaAurBhiHappy offer for its premier channels,  Sony Entertainment Television (SET), Sony SAB and Sony MAXUrbanic, a European high-street brand, has taken upon them to introduce trends which embrace different shapes of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/titan.jpg?itok=V22KxKXX
Titan eyewear brings Ayushmann Khurrana on board as brand ambassador

MUMBAI: Titan’s eyewear business announces celebrated actor and national award winner Ayushmann Khuranna as the new brand ambassador. Khuranna will be endorsing all the three categories frames, sunglasses, and lenses and feature in upcoming multi-media campaigns for Titan frames and sunglasses.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/bob.jpg?itok=tUS6Pzcq
Inshorts curates interactive campaign for ‘Bard of Blood’

MUMBAI: Advocating that creative content in today’s time cannot be restricted to only text, English news app Inshorts has created a first-of-its-kind interactive campaign for the recently launched Netflix original ‘Bard of Blood’.  

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/fuller.jpg?itok=8e1Rczx_
Fullerton India launches a Pan India integrated campaign ~ Rishta Sammaan Ka ~ Redefining relationships and fulfilling dreams

MUMBAI: Fullerton India, one of the leading NBFCs with a pan India presence, today unveiled its customer centric campaign, which reflects its brand promise – Rishta Sammaan Ka. The comprehensive and emotional campaign is based on real life experiences of its customers.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories