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Meraqi Digital bags digital marketing mandate of OK Play

The agency will be responsible for the toy brand’s SEO, SEM and media buying.

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Mumbai: Kolkata-based marketing consultancy Meraqi Digital has bagged the digital mandate of homegrown toy brand OK Play. As part of the mandate, the agency will be responsible for managing and enhancing the brands digital properties, which include the website, social media platforms along with SEO, SEM and media buying.

Founded in 1990 in India, OK Play is a homegrown brand believing in the Make in India initiative with entire production carried out in India. It manufactures indoor and outdoor play equipment, school furniture as well as preventive healthcare products completely in India.

Meraqi Digital founder Ankit Saraf said, “OK Play is an entirely Indian driven brand, and with the Made in India sentiment very high at the moment, it’s a great opportunity for us to provide them with suitable solutions to increase their digital presence. Our goal remains to amplify their products and make their presence felt in the correct audience.”

“Associating with OK Play is a great opportunity for us as with this new client, we can offer our services in the b2c sector as well. We have worked extensively in the b2b segment, and we look forward to expanding our offerings. Digital is a rapidly evolving industry, and we hope that this alliance would take their brand to newer heights,” added Meraqi Digital co-founder Sneha Sanganeria.

“After evaluating and trying several agencies, we decided to partner with Meraqi Digital. The team is hands on with all tasks and the founders themselves are involved in every small aspect in order to deliver the required result. We wish them all the best for all future endeavours and look forward to our association,” said OK Play director Rishab Handa.

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