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Meesho partners with DViO Digital for high-decibel festive campaigns

The agency will lead digital creative, social and media buying mandate for the brand.

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Mumbai: Creative-tech and digital-first marketing agency DViO Digital roped in as the digital creative and social media marketing partner for e-commerce platform Meesho to lead the high decibel marketing campaigns for the festive season.

This partnership will see DViO Digital strategise, curate and amplify Meesho’s high-volume festive campaigns across digital platforms, said the statement.

“For us at DViO Digital, three factors aligned well to create magic - our expertise in Indian languages, our proprietary Design for Action (DFA) creatives and our non-metro digital marketing with the most fitting choice of channels to lead the outreach," said DViO Digital founder & CEO Sowmya Iyer. "The consumer response has definitely been elating. It finally feels like democratisation of internet commerce is here! And we finally have the right content and channels to go beyond metros. We are excited to create and push boundaries on our next set of initiatives with Meesho.”

Recently, DViO Digital also executed the e-commerce platform’s ‘Maha Indian Shopping League.' The media planning was dominated by regional social media channels like Sharechat, regional digital publishers and sharply targeted campaigns on YouTube and Facebook.

“We are excited to have DViO Digital as our one-stop digital partner responsible for our entire campaign performance. DViO Digital seamlessly handles integration of digital first creative, media buying, influencer campaigns through a result-driven approach. The team’s understanding of our consumer segment is superb and together, we are driven to see the next set of activities unfold,” said Meesho VP & head of Brand Marketing Lucky Saini.

He further added, “We were thrilled to witness the success of our first branded flagship sale event. We are looking forward to continuing this momentum in the coming festive months of November & December as well.

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