MAM

×

×

Maxus wins media duties for OLX

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/03/29/898c19dc-e12b-491d-83c8-8c7b35e13ba9.jpg?itok=mM8LnQr5

MUMBAI: Leading media and communications agency, Maxus India has won the media duties for OLX, India’s largest online classifieds platform. This account win comes after a multi-agency pitch held recently. The account will be managed by the New Delhi team lead by Navin Khemka. The media agency on record will manage all traditional media outlets as well as content marketing for the brand. The traditional media for the brand was earlier handled by ZenithOptimedia since 2011.

OLX India  CEO Amarjit Singh Batra said, “We welcome Maxus on board and look forward to creating path-breaking campaigns that can match our current growth trajectory and also significantly enhance it in the months to come. Changes in the technology and media domains, as well as the growth in the Internet business, not only offer new opportunities but also pose some interesting challenges. We feel that Maxus will be able to think strategically, and offer innovative business-led solutions for the same.”

Commenting on the win  Maxus South Asia MD Kartik Sharma said, “We at Maxus are committed to approach planning in an integrated manner with deep emphasis on innovative media concepts that provide cutting edge solutions. Maxus’ strategy based on consumer and category understanding, along with a strong focus on ROI, led to this new-age business win. Our vision is two-fold- to communicate their brand proposition through an effective media mix and creative strategies, and use those to accelerate business growth for the brand."

Maxus  managing partner Navin Khemka said, "We are delighted to have OLX as a part of the Maxus Delhi team. Our experience and expertise in managing new age clients has helped provide them with an edge in the market place. We are confident about delivering ground breaking solutions for driving OLX’s business objective. We are looking at innovative and customized solutions to connect buyers and sellers in every small town and village in India.”

OLX India already has 80% market share of the consumer-to-consumer (C2C) online classifieds in India, and is the number one classifieds for used cars and motorbikes, mobile phones, and household items. OLX has five times the brand awareness that of the number #2 classifieds player. The auto category, from which 45% of the page-views come, has a brand awareness at least five times that of any other player in the industry (according to Google Trends). OLX is the number #1 buying + selling mobile App in India according to Google Play store, and is currently trending at 2.8 billion page-views a month (February 2016). As pioneers of ‘We-Commerce’ in India, OLX brings sellers and buyers together for win-win transactions. OLX is also a global leader in online classifieds, present in 40 countries and 50 languages across the globe.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/Laeeq_Ali.jpg?itok=Tbn6jZ-i
A boom in content-led ads in the nominations for Big Bang Awards 2019

The Advertising Club Bangalore president Laeeq Ali is positive about the growth of the advertising industry in the country given the boom in technology, and creativity. He also said that government policies are going to pave the way for a good future for the industry.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/thefakeadco.jpg?itok=1BO2CT66
Two arrows and limitless brand messages: the new trend taking Instagram by storm

While Twitter has been a playground for brands to connect with their consumers in a fun and personal manner, new age platforms (if we may still call them so) are catching up fast. One such platform is Instagram, which was once used as an extension of Twitter, as brands shared the screenshots of...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/21/Colgate-new.jpg?itok=uwdwyc6b
Colgate Dental Cream rises as top brand in BARC week 37 rankings

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 07 September 2019 and 13 September 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/skin.jpg?itok=4s9Mm1Rf
RSH Global’s brand Joy introduces its new advanced skincare product range ‘Revivify’ to address advanced skin care concerns

MUMBAI: Kolkata-based FMCG giant, RSH Global’s ‘Joy’ announced its latest offering in the skincare product range category, ‘Revivify’. With the new range, RSH Global is addressing the need for brightening and aging issues suitable for its customers across India.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/platinum.jpg?itok=dhhD3sLu
PGI India launches “Men of Platinum” marking the emergence of a new breed of men – Men of Character

MUMBAI: The need for a new definition of masculinity has never been felt more before. In the wake of various narratives through time ranging from archetypes of the alpha male, the provider, the strong & silent one, the ideal husband, the ideal son  to the more recent narratives of the smooth...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/dentsu.jpg?itok=dvhd99en
Dentsu Impact wins creative mandate for V-Mart Fashion

MUMBAI: V-Mart, one of the biggest retail chains of India, has brought on board Dentsu Impact, the creative agency from the house of Dentsu Aegis Network, as its planning and creative agency partner for V-Mart Fashion. With this announcement, V-Mart is poised to enhance its marketing strategy in...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/hritik.jpg?itok=hn7pd9me
Superstar, Hrithik Roshan becomes the ultimate photobomber

MUMBAI: The backbone of the Indian Film Industry is its large, loyal and extremely loving fanbase. The success behind any film, actor or director is credited to the audience that has made them the superstars they are today and has made the Indian film industry one of the biggest and most powerful...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/sohalikhan.jpg?itok=SfcdI2YP
Soha Ali Khan joins ‘House of Pataudi’, as brand ambassador; Stars in new campaign for Durga Puja with brother Saif

MUMBAI: ‘House of Pataudi’, the ethnic wear brand, co-owned by Myntra, Saif Ali Khan and Exceed Entertainment, announces Bollywood actor Soha Ali Khan, as its brand ambassador. Soha will helm all major campaigns across media platforms and is slated to appear in her first campaign for the brand, set...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/amul.jpg?itok=nm7nmNeX
Lodestar UM facilitates unique association between Amul & Cricket South Africa with high visibility during matches

MUMBAI: Lodestar UM (An IPG Mediabrands Company) one of the leading media agencies in India, has brought together India's largest dairy brand, Amul and Cricket South Africa in a unique and innovative partnership. The agency has facilitated a two-pronged media deal for Amul for the on-going Proteas...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories