MAM

Lintas Live wins PR & communications mandate for Valvoline-Cummins India

Tasked to deploy its creative-led approach to craft a brand narrative & reimagine brand communicat

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/08/10/photogrid_plus_1628600490335.jpg?itok=cJbTfwr1

MUMBAI: Lintas Live has won the PR and communications mandate for Valvoline-Cummins Pvt Ltd, post a multi-agency pitch. The engine oil brand has chosen Lintas Live to help reimagine the brand’s PR, communication outreach and partner connect strategy for India. The brand will be led by Lintas Live’s Delhi office.

Lintas Live, with its digital and creative offerings, is intent on creating an impactful brand narrative and memorable brand campaigns to drive home the brand promise – ‘The Original Engine Oil’. The ambition is to make Valvoline-Cummins India a household name and the most preferred partner brand across the automotive landscape, said the press statement. "The digital agency will help curate an overarching communication framework for the brand including brand image and corporate reputation building, targeted at its internal and external stakeholder communities," it added.

Valvoline-Cummins, India chief marketing officer, Ipshita Chowdhury said, “Lintas Live not only demonstrated an exemplary understanding of our brand environment but also showcased an exceptional perspective on approaching the brand asks. We have aggressive plans for India and we needed an equally agile partner to help us achieve our aspiration. I believe Lintas Live, given its legacy and successes, is the perfect partner to etch indelibly, our brand journey in India.”

Lintas Live, president, Ameer Ismail said, “We are honoured to partner with the brand in its communications 2.0 India journey. There are a lot of synergies that we share with Valvoline-Cummins, India. Constant innovation and a customer-centric approach are at the heart of their brand promise and the brand professes a rich history, much like the Lintas Live ethos. This mandate is very prestigious for us, and we are committed to make this alliance a huge success.”

​​​​​​

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/booking.jpg?itok=jNy3aabO
Booking.com invites cricket fans to 'The T20 Pavilion' for ultimate stay

Mumbai: From lining up mementos in their homes, to pre-booking tickets months before the match, India’s biggest cricket fans just can’t get enough of the sport. And what could be more eventful for an Indian cricket aficionado, than a match between India and Pakistan? Keeping this in mind, the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/my11circle.jpg?itok=j5_68FE8
My11Circle celebrates 'Game Ke Deewane' in its T20 WC campaign

Mumbai: Homegrown multi-game platform Games24x7 has launched a new campaign for the upcoming ICC T20 World Cup on its fantasy sports platform, My11Circle. Featuring cricketer Sourav Ganguly, the campaign titled 'game ke deewane' celebrates the passion and dedicated support of the Indian cricket...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/philips-800.jpg?itok=xqjrxlAV
Philips Airfryer gets a #Perfect360Review from chef Ranveer Brar

Mumbai: In the last few years, consumers have turned to healthy choices. While there’s a shift towards the adoption of healthier eating habits, the taste still remains integral to their palate. Keeping this in mind, consumer products and domestic appliances manufacturer Philips has launched a...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/barc-new.jpg?itok=WiCO0-Tv
HUL remains unchallenged in week 40: Barc

Mumbai: FMCG giant Hindustan Lever Ltd (HUL) was the top advertiser in Broadcast Audience Research Council (Barc) week 40 (2 to 8 October 2021) delivering ad volumes of 4779.73 (‘000s). With 3267.96 (‘000s) Reckitt Benckiser (India) Ltd was at the second position. Amazon Online India Pvt Ltd (1002....

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/16/cred.jpg?itok=bmi3gDnH
In a role reversal, Kapil Dev does a Ranveer Singh for Cred

Credit card payment app Cred, which is an official partner of Vivo IPL, has launched its latest ad featuring the legendary cricketer Kapil Dev in a spanking-new persona, ahead of the IPL 2021 finale.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/16/alia.jpg?itok=fyzS9A74
Bombay Shaving Company Women signs on Alaya F as brand ambassador

Mumbai: Bombay Shaving Company Women, a spin-off of men’s grooming brand Bombay Shaving Company (BSC), has entered into a partnership with Bollywood actor Alaya F. This represents BSC Women's commitment to reimagining hair removal solutions for women in the country. The announcement comes with the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/15/kaizzen-800.jpg?itok=4I2ccTBz
Allana Consumer Products appoints Kaizzen as its PR agency

Mumbai:  Allana Consumer Products has awarded its PR mandate to Kaizzen. The mandate encompasses providing strategic communications support to the Consumer Products Division of Allana Group, covering corporate reputation management and brand visibility for all its consumer products across media...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/15/meesho-800.jpg?itok=wbp7eONv
Meesho records 750% growth in users during festive sale event

MUMBAI: Internet commerce platform Meesho has recorded 750 per cent growth in users over last year during its flagship festive sale event, Maha Indian Shopping League. Nearly 60 per cent of the total demand was driven by Tier 4+ markets, including remote locations like Khawzhwal and Sopore, said...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/14/photogrid_plus_1634203975919_0.jpg?itok=divCVIGT
Michael Komasinski appointed as global CEO, Merkle

Mumbai: dentsu International has announced that Michael Komasinski is to be promoted to the role of global chief executive officer of Merkle, and a member of the dentsu international executive team. He replaces Craig Dempster who has been a member of the Merkle executive leadership team for nearly...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required