MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the Digital Partner for Duroflex. Headquartered in Alleppey, Duroflex is India’s leading manufacturer of rubberized coir mattresses.

As part of the mandate, Isobar India will now handle the digital and social media duties for the brand. It will manage the account from its Bengaluru office. It is pertinent to note here that the agency won the account following a multi-agency pitch. Isobar India is the first digital agency of the brand to leverage brand management across the digital mediums.

Speaking on the appointment, Mathew Joseph, Director, Duroflex said, “We are going through an exciting phase now. In this fast growing economy, more and more consumers are getting digitally savvy. Consequently, a lot of content is consumed on the go. It is vital that we also bring our marketing efforts online to address our target audience in this platform. I am certain that partnering with Isobar India will help us create stronger engagements with our consumers.”

Shamsuddin Jasani, Managing Director, Isobar India added, “We’ve had a fantastic start to 2017. We are delighted to partner with Duroflex It is an interesting an unexplored category that makes our task both exciting and challenging. Our efforts will focus on revolutionising the purchase process and steering the brand towards becoming an indomitable player in the category since there is huge opportunity to create great brand narratives through digital for Duroflex Mattress. The team is looking forward to create amazing work with our newest client on board.’’

Isobar India is a global full-service digital agency known for its significant innovations in digital marketing communications. The agency has also been recognized globally by Gartner as a Leader for the third year in a row in the Digital Marketing Agency Magic Quadrant, and by Forrester as a Leader for Digital Experiences.