MAM

iProspect India wins paid media digital duties for PayPal

iProspect will service the account from its Mumbai office

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/02/09/iprospec.jpg?itok=hHlLKaas

MUMBAI:  iProspect India, the digital performance agency from Dentsu Aegis Network, has bagged the digital paid media duties for the online payment service, PayPal. As part of the mandate, the agency will handle its paid media duties including Google Search, Facebook, and programmatic display and will service the account from its Mumbai office.

The account was handed over after efficacious work done by the agency for PayPal’s B2B/merchant services; this resulted in the company handing over its entire digital portfolio which includes PayPal B2C/consumer marketing to iProspect.

Commenting on the win, iProspect India CEO Rubeena Singh said, “The confidence which PayPal has shown in us demonstrates the consistent and innovating work of the team at iProspect. Really proud to have PayPal on board and we will partner with them in delivering holistic solutions in India.”

PayPal head of marketing Jayant Desai said, “iProspect is known for its capabilities of data-driven media buying and this is in line with our strategy in India. We are excited to partner with iProspect and look forward to partnering with them on award-winning work.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/Manasvita_Subramaniam.jpg?itok=RytbFW4D
Why digital marketing needs a holistic approach

Digital marketing has taken over the traditional methods of interacting with consumers for brands and businesses in an overwhelming manner. This has led to a major shift in the marketing and advertising industry. The concept of digital marketing is not only new and intimidating but also rapidly...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/vdo.jpg?itok=aLvAQqpe
Video hosting, ad distribution, monetisation solutions on one platform: VDO.AI

The world of video is constantly changing and evolving. Brands and platforms are looking for interactive solutions to monetise and distribute their content. The new platform of VDO.AI helps clients to target exactly these aspects from one point.

MAM Digital
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/12/Milton.jpg?itok=DJk2lcnm
Milton’s new Thermosteel ad campaign expresses the colours of millennial love

Mumbai, October 11, 2019: Milton, a trusted name in the houseware industry known for its innovative and functional range of products, has released a new TVC for its Thermosteel range of water bottles. The film brings to life the colourful range of Thermosteel bottles which is sure to catapult it as...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/yatish.jpg?itok=3rytcdor
Cloud Telephony service provider Knowlarity Communications to cross 100 crore revenue in the domestic market

MUMBAI: Cloud-based telephony services provider Knowlarity Communications expects to cross the INR 100 crores annual revenues mark in the domestic market by the end of this financial year. Knowlarity, Asia’s largest cloud telephony company, has been growing at a robust annual rate of 50%.  For...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/tanishq.jpg?itok=FjLeKF7f
Tanishq celebrates Riwaazon wali Diwali through Virasat collection TVC

MUMBAI: Tanishq, India’s trusted jewellery brand has launched a new TVC campaign marking one of the most anticipated festivals of the year, Diwali. For this auspicious occasion, Tanishq is launching its new festive collection- Virasat. The new TVC campaign brings alive the essence of age old...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/dentsu.jpg?itok=yf5xMRVO
Dentsu Webchutney is Spikes Asia India Agency of the Year 2019

MUMBAI: The Spikes Asia Festival of Creativity has announced Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network (DAN), as the ‘Country Agency of the Year’ for 2019. The news comes soon after Dentsu Webchutney bagged 7 Bronze, 7 Silver, 5 Gold and a Grand...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/paypal.jpg?itok=hH9O7NAW
PayPal India launches ‘Ab Diwali 365 days wali’ consumer campaign

MUMBAI: PayPal India, today, launched its second marketing campaign themed – ‘Ab Diwali 365 days wali’.  The campaign is built on the core consumer insight that festivities and shopping doesn’t need to have a season. It aligns with PayPal’s focus on becoming an everyday part of a consumer’s life....

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/shaya.jpg?itok=HrTMQe6k
Silver jewellery brand Shaya celebrates 1st anniversary with digital campaign

MUMBAI: Since its inception, Shaya has tried to shun society’s expectation of being perfect all the time. Instead, the brand encourages everyone to embrace their quirks, uniqueness, and imperfections. On 24 September 2019, Shaya marked its 1 year of being- Not perfect, but One of a Kind. As homage...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/rainshine.jpg?itok=own-xN70
Rainshine Entertainment backed Culture Machine outlines aggressive future growth strategy

MUMBAI: Rainshine Entertainment, a leading entertainment company that creates diverse and iconic content for Indian and global audiences, announces the strategic expansion and restructuring of Culture Machine, a digital media company under its umbrella. Evolving and adapting itself to the new...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories