MAM

iProspect India to handle SEO for ZEE5 Global

The digital agency will help the OTT platform increase its viewership from organic search

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/27/zee5_0.jpg?itok=iSoeKn3D

MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), will now be the search engine optimisation (SEO) of ZEE5 Global. 

iProspect India will offer its extensive SEO services to the OTT platform to help increase viewership sessions on ZEE5 from organic search. The agency aims to achieve this by driving fresh visitors to the platform via core, secondary and tangential themes said the press statement.

iProspect India chief executive officer Rubeena Singh said, “OTTs have changed the way content is consumed today and ZEE5 Global continues to be a disruptor in this space. The South Asian diaspora across the globe loves its Indian content and ZEE5 Global has been at the forefront of serving the content in the languages of their choice.”

She added, “We are excited to partner with ZEE5 Global and glad we were chosen for our expertise in data-driven experience optimisation and tech-enabled platform capabilities in SEO.”

ZEE5 Global chief business officer Archana Anand, commenting on the partnership, said, “Reaching out to the right consumer with the right the message is very important in today’s cluttered market. We want to drive our digital growth organically across global markets through strong local messaging.”

“iProspect India comes in with strong technical expertise in this space and thus, we are happy to partner with them for our global markets, “ Anand added.

ZEE5 offers the largest bouquet of content across 17 languages to South Asian audiences and beyond in 190+ global markets. The platform also offers 60+ popular Live TV channels, including ZEE’s best-loved channels.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/en.jpg?itok=5XL9iySh
Forevermark Diamonds Stands by Its Commitment to Protect The Environment And Wildlife This Environment Day

Forevermark, the diamond brand from the De Beers Group believes what they do every day builds a lifetime of moments that will build your Forever. On International Environment Day, Forevermark reiterates their commitment to protect wildlife and keeping responsible sourcing at the very centre of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/dangal.jpg?itok=fvzOPwhU
Dangal launches digital campaign to increase awareness on mental health

Keeping in mind the current situation and to help people cope with issues that are a result of mental health, Dangal, India’s most watched Hindi general entertainment channel launches an integrated digital campaign to create awareness on mental health as a subject as well as to promote positive...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/bhalo.jpg?itok=PuL9amR5
Ambuja Neotia wishes Bhalo Theko Kolkata through a music video in association with Alive India

In the past few months, the wellbeing of our loved ones has been one of the top concerns for everyone. Keeping well, safe and healthy has become the common refrain in all our conversations. As we make it through the lockdown and brace ourselves for a new normal and the gradual regularisation of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/cuclr.jpg?itok=_9MxIzpa
Stryder unveils refreshed brand logo

MUMBAI: Stryder, a 100 per cent subsidiary of Tata International Ltd, revealed its new visual identity - a more contemporary image that better reflects the evolution of Stryder, its products and its customers. The new image is part of an extensive branding overhaul and in sync with the mission to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/hike.jpg?itok=4c-QATpY
Hike hires Seema Chawla as VP and head of marketing

MUMBAI: As Hike inches closer to launching its much-awaited offering HikeLand, India’s homegrown internet startup has hired Seema Chawla as its VP and head of marketing. Chawla joins Hike at an exciting new chapter for the startup, as it is closer to unveiling HikeLand, enabling a new social future...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/kfc.jpg?itok=lrF6saLs
KFC rewrites rules, delivers to your cars and bikes

MUMBAI: In a pandemic situation the last thing you want is to go out and eat! And the restaurant industry has obviously been hit. Severely. So, the only way for the dine-in industry is to rewrite the rules of the business with Innovations, contactless deliveries, cloud kitchens, and by maintaining...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/asian.jpg?itok=cQo__7-e
Ogilvy Mumbai's campaign for Asian Paints assures great painting with safety

MUMBAI: In the new normal, every business is finding new ways to minimise the effect of any disruption to their stakeholders. And category leader Asian Paints is setting a precedence with its newly launched Safe Painting Service. This service promises great looking walls while ensuring safety for...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/hul.jpg?itok=S1cN6IXR
HUL donates over 74,000 testing kits to tackle spread of Covid2019 in India

MUMBAI: Hindustan Unilever Ltd (HUL) has donated 74,328 RT-PCR Covid2019 testing kits worth Rs 13 crore to help ramp up testing of patients in the country. The Maharashtra government has received about 28,800 RT-PCR testing kits to help in the early detection of Covid2019. Others who received the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/piyush.jpg?itok=LHJMUUaV
I will stand as the captain of the ship and hold my people together: Ogilvy’s Piyush Pandey

MUMBAI: During the show The Media Dialogues, Ogilvy executive chairman Piyush Pandey spoke to Anuradha Sen Gupta on CNBC-TV18 about the impact of Covid2019 pandemic on the advertising world. He weighs in on how the advertising agency business has been impacted by Covid2019. Excerpts: Have there...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required