MAM

iCubesWire wins Central Park’s digital marketing mandate

MUMBAI: After a multi-agency pitch, iCubesWire recently bagged the title of digital agency on records for Central Park, an ultra-luxury realty brand providing luxury residential spaces in Gurgaon NCR. The entire digital mandate covers social, ORM, listening, search, website, digital creative, performance marketing and other media duties.

Central Park is one of the largest accounts to be won by for iCubesWire and has put the company on an accelerated growth trajectory. iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of Central Park.

iCubesWire founder and CEO Sahil Chopra said, “We hope to use the digital sphere to further enhance its brand connect. It is a great opportunity for us to use our strategic integrated solutions and help drive Central Park’s engagement with digital natives. We look forward to strengthening our relationship with Central Park.”

Central Park marketing head Suneet Singh says, “iCubesWire impressed us with its creative and strategic approach which was in line with our marketing strategy. Concept lifestyle is our niche and our brand is driven by enthusiasm and passion, which is why the partnership with iCubesWire will be a perfect fit for our communication requirements."

According to E&Y, the digital industry is all set to touch the Rs 200 billion mark by 2020, with the digital advertising spend growing at 23-28 per cent. Nowadays, 85 per cent of marketers are tracking revenue through digital e-marketing activities, a significant increase in digital demand is expected to generate high quality audience for their products, services and messages.

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