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Mumbai: The Script Room has bagged the creative mandate for HomeLane's upcoming campaign with MS Dhoni, the home interiors brand announced on Wednesday.
The company plans to invest significantly in marketing as it expands its footprint over the next year. It recently announced its strategic partnership and upcoming campaign with MS Dhoni.
Speaking about the creative mandate for the campaign, HomeLane VP - marketing, Rajeev GN said, "We are very excited to be working with the seasoned folks at The Script Room on our upcoming campaign. They were quick to understand the brief and translate it into disruptive creative work that will help us build a digital-first brand. We look forward to taking the following phase of our brand journey to the next level with their full support.”
Speaking about the win, The Script Room, founder, Ayyappan Raj said, “We are very excited to work with HomeLane on the upcoming campaign. It’s a superb team and they have big plans for the brand. And we are in the process of collaborating, co-creating some exciting stuff together. You can expect to see a bunch of really cool work on air very soon.”
MyTeam11 has appointed star Indian cricketer Shikhar Dhawan as their new brand ambassador. MyTeam11 is dedicated to providing the best fantasy sports experience for fans in India and with Shikhar Dhawan on board, the brand hopes to attract more sports enthusiasts to the platform.
Mumbai: One Digital Entertainment has onboarded Saurabh Mehrotra as national business head & strategy for its Asia, South East Asia, Europe and other region operations. At New Media Holding, he will be driving and strengthening the brand solutions, creators economy, branded entertainment IP’s...
Mumbai: Aditya Birla Health Insurance (ABHI), in association with Dentsu Creative India, has launched its latest campaign. The campaign highlights the perks of taking 10,000 steps every day and encourages individuals to adopt a healthy and active lifestyle.
Mumbai: 2023 marks the 150 anniversary of Levi’s 501 jeans and the original template from which all other jeans have descended. The 501 Original has been worn by millions of changemakers, risk takers, experimenters, thinkers, icons and creatives over the course of its brilliant 150 year history.
Mumbai: Flipkart, one of India’s e commerce marketplaces, has awarded its digital AOR mandate to 22feet Tribal Worldwide, following a multi agency pitch. The mandate includes managing Flipkart’s digital campaigns and strategy. 22feet WW will help the brand drive business growth through creativity,...
Mumbai: After a multi agency pitch, Eveready, the energy brand, has appointed Ogilvy India as their partner. Ogilvy’s Mumbai and Kolkata offices will handle this exciting mandate. Eveready is a household name playing an integral part in everyday lives of millions of Indians. The brand endeavours...
Mumbai: Indian Television.com spoke to Thought Blurb Communications founder and chief creative officer, Vinod Kunj, on the 3 film campaign and the messaging through the campaign. The latest Parle G campaign enhances the already strong equity of the brand. In these films, a child’s active mind sees...
Mumbai : TAM AdEX has released a report on advertising on radio. TAM AdEx monitored more than 110 Radio Stations (In association with RCS India) This primarily focuses on understanding advertising trends in comparison to previous years: monthly trends, top spenders (categories, advertisers &...
Mumbai: Over the last few years, there has been a noticeable cultural shift in the way individuals are focusing on fulfilling their dreams, while simultaneously taking care of family responsibilities.
