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HomeLane ropes in The Script Room for campaign with MS Dhoni

The agency has bagged the creative mandate for the upcoming campaign.

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Mumbai: The Script Room has bagged the creative mandate for HomeLane's upcoming campaign with MS Dhoni, the home interiors brand announced on Wednesday.

The company plans to invest significantly in marketing as it expands its footprint over the next year. It recently announced its strategic partnership and upcoming campaign with MS Dhoni.

Speaking about the creative mandate for the campaign, HomeLane VP - marketing, Rajeev GN said, "We are very excited to be working with the seasoned folks at The Script Room on our upcoming campaign. They were quick to understand the brief and translate it into disruptive creative work that will help us build a digital-first brand. We look forward to taking the following phase of our brand journey to the next level with their full support.”

Speaking about the win, The Script Room, founder, Ayyappan Raj said, “We are very excited to work with HomeLane on the upcoming campaign. It’s a superb team and they have big plans for the brand. And we are in the process of collaborating, co-creating some exciting stuff together. You can expect to see a bunch of really cool work on air very soon.”

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