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HDFC hires LinTeractive for two-wheeler insurance campaign

MUMBAI: HDFC Ergo General Insurance Company has appointed LinTeractive, the digital agency of MullenLowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC Ergo aims to reach out to its consumers and communicate the importance of renewing their two-wheeler motor insurance.

LinTeractive has been entrusted the task to create a digital engagement for HDFC Ergo, targeting owners of two-wheelers motor bikes and scooters.

HDFC Ergo member of executive management & group head Mehmood Mansoori said, “Renewal of the two wheeler insurance policy does not take priority in the consumers mind, making it a low involvement category. The owner is more likely to forget this crucial requirement and leave it for the last moment. We look forward to working with LinTeractive and put out an exciting campaign which will innovatively push two wheeler owners to not miss the renewal of the policy.”

Commenting on the win, MullenLowe Lintas Group CMO & president – marketing services Vikas Mehta said: “Buying two-wheeler insurance is mandatory in India. While that makes the category large, it also makes it somewhat commoditized. The task to differentiate a brand like HDFC Ergo, in a commoditised category, is both challenging and exciting."

LinTeractive executive VP Sumanta Ganguly added, “It’s rare that a campaign idea from a pitch meeting is also the campaign you end up doing, and HDFC Ergo was one such pitch."

LinTeractive has initiated work on the campaigns, which will soon make its splash in the digital space for all to view.

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