MAM

Havas Media wins Amplifon's integrated media mandate

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MUMBAI: Havas Media Group India has won the integrated media mandate of hearing care service provider Amplifon India.

The madate comes post a keenly fought multi-agency pitch. For Havas Media, this win comes on the back of a stellar business performance in 2015 where it won more than Rs 300 crore of new business.

The account will be handled from the agency's Gurgaon office.

Amplifon India CEO Samit Verma said, “We were impressed with Havas Media’s strategic thinking and passion. With their keen interest in our business and senior management involvement, the course has been set for a long term relationship.”

Amplifon India managing director Shveta Paul added, “We were looking for a partner who could give us strategic directions and international learnings. Havas gave us both. Besides that, we found their Meaningful Connections Planning process very relevant for our brand. We are happy to be partnering with them.”

 Havas Media Group, India and South Asia CEO Anita Nayyar said, “We are privileged to win the prestigious Amplifon business. Our Meaningful Brands philosophy resonates with a brand like theirs - which has already touched many lives. We look forward to a meaningful association with them.”

Havas Media Group India MD Mohit Joshi commented, “This is a great business win. With each passing day, our confidence on our Digital At the Core approach keeps getting stronger. Today, Havas is seen as a SMART agency in the matket. We look forward to being Amplifon’s partners in their growth journey.”

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