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Hasbro appoints Black White Orange as India agent

The global play & entertainment company is set to boost the licensing program of its brands

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MUMBAI: Hasbro Inc today announced the appointment of Black White Orange Brands Pvt Ltd as its licensing agent for India. The two companies will work together to bring Hasbro’s Consumer Products program to life for the company’s iconic lifestyle brands including NERF, My Little Pony, Transformers, Play-Doh, Monopoly, Power Rangers, and Baby Alive.

Black White Orange, one of India’s leading brand licensing agencies, will now look to expand the licensing program for Hasbro with an initial focus on the apparel, accessories, back-to-school, promotional licensing, sporting goods and publishing categories. The agency is also planning a major push for the brands throughout the upcoming festive and back-to-school seasons.

“We could not be more thrilled to be entering the exciting and vibrant market that is India and having the opportunity to delight families across the country with our portfolio of lifestyle brands,” says Hasbro Inc senior vice president and general manager of global consumer products Casey Collins.

“We are delighted to announce our relationship with Black White Orange, who will represent Hasbro Consumer Products as our agent in India.  I am incredibly impressed by the commerciality, creativity and passion of the Black White Orange team and look forward to building powerful licensee and retailer partnerships together in India," says Hasbro Inc vice president of APAC consumer products Claire Gilchrist.

“Hasbro and the portfolio of its brands have been legendary in the consumer products space. We at Black White Orange are extremely honored and excited to work on these properties and take them in to the homes of all the fans who are currently consuming or have grown up with these brands in India,” says Black White Orange Brands Pvt Ltd founder and CEO Bhavik Vora.

Hasbro is continuously innovating and expanding the ways they bring their brands to life through music, publishing, and location-based entertainment, and an impressive array of consumer products, spanning a broad range of diverse categories including entertainment, toys and games, and fashion and lifestyle.

Hasbro was awarded the No. 5 spot on License! Global’s Top 150 list in April 2018. Hasbro’s Consumer Products team continues to expand the licensing business by geography, category and franchise. Today, Hasbro has Consumer Products offices around the world, and a base of over 1,000 licensees.

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