MAM

Gameskraft awards media duties to DCMN India

The debut television campaign focuses on brand building and performance.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/11/bindu.jpg?itok=eJPw30JI

MUMBAI: Gameskraft, India’s leading online gaming company, has appointed DCMN India, the growth marketing partner to digital-first brands, to handle the media duties for its flagship product Rummyculture.

Gameskraft-owned Rummyculture was started in 2017 and in the last two years it has emerged as India’s fastest-growing online rummy platform, providing best-in-class gaming experience to all its users. The platform boasts of having the most fun and diverse community of rummy players in India. Since its launch, over one million Rummy players have played on the platform and the community is growing rapidly. The brand aims to give every player a premium and hassle-free rummy-playing experience.

DCMN India bagged the business following a multi-agency pitch and the account will be serviced from its Gurgaon office. The mandate includes managing the brand’s TV media duties across different markets and campaign tracking using DCMN’s proprietary TV attribution technology, DC Analytics.

The account will be led by Bindu Balakrishnan, country head, DCMN India.

The debut television campaign of Rummyculture is running across channels in multiple languages. The brand is further amplifying the reach with digital media.

Speaking on the association, Gameskraft founder & CTO Prithvi Singh said, "We began our journey with Rummyculture in late 2017, and it has emerged as one of India’s most-played rummy games within a short period of time. With over one million registered users on its website and Android/iOS applications, Rummyculture has certainly struck a chord with gaming enthusiasts across the country. The launch of our first TVC at this exciting time is an effort to strengthen our position in the market. The TVC rightly reflects our brand persona of being a fun and engaging platform for Rummy enthusiasts. We are happy to be associated with DCMN India as our media partners. Their KPI-driven approach towards media planning was well in line with our marketing needs. They understood the requirements of the brand and executed a seamless campaign."

Adding to this, Balakrishnan says, “DCMN India is very happy to launch Rummyculture (Gameskraft) on TV. The online gaming industry has seen enormous growth in India in the past couple of years, and we are excited to be part of that growth. DCMN India will be driving the brand awareness for Rummyculture and simultaneously tracking the campaign at a spot level to measure its brand performance and continuously optimise for ROI. Rummyculture has already established itself as one of the most loved rummy games in India and we are sure that this campaign will further cement their position in the market.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/booking.jpg?itok=jNy3aabO
Booking.com invites cricket fans to 'The T20 Pavilion' for ultimate stay

Mumbai: From lining up mementos in their homes, to pre-booking tickets months before the match, India’s biggest cricket fans just can’t get enough of the sport. And what could be more eventful for an Indian cricket aficionado, than a match between India and Pakistan? Keeping this in mind, the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/my11circle.jpg?itok=j5_68FE8
My11Circle celebrates 'Game Ke Deewane' in its T20 WC campaign

Mumbai: Homegrown multi-game platform Games24x7 has launched a new campaign for the upcoming ICC T20 World Cup on its fantasy sports platform, My11Circle. Featuring cricketer Sourav Ganguly, the campaign titled 'game ke deewane' celebrates the passion and dedicated support of the Indian cricket...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/philips-800.jpg?itok=xqjrxlAV
Philips Airfryer gets a #Perfect360Review from chef Ranveer Brar

Mumbai: In the last few years, consumers have turned to healthy choices. While there’s a shift towards the adoption of healthier eating habits, the taste still remains integral to their palate. Keeping this in mind, consumer products and domestic appliances manufacturer Philips has launched a...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/barc-new.jpg?itok=WiCO0-Tv
HUL remains unchallenged in week 40: Barc

Mumbai: FMCG giant Hindustan Lever Ltd (HUL) was the top advertiser in Broadcast Audience Research Council (Barc) week 40 (2 to 8 October 2021) delivering ad volumes of 4779.73 (‘000s). With 3267.96 (‘000s) Reckitt Benckiser (India) Ltd was at the second position. Amazon Online India Pvt Ltd (1002....

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/16/cred.jpg?itok=bmi3gDnH
In a role reversal, Kapil Dev does a Ranveer Singh for Cred

Credit card payment app Cred, which is an official partner of Vivo IPL, has launched its latest ad featuring the legendary cricketer Kapil Dev in a spanking-new persona, ahead of the IPL 2021 finale.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/16/alia.jpg?itok=fyzS9A74
Bombay Shaving Company Women signs on Alaya F as brand ambassador

Mumbai: Bombay Shaving Company Women, a spin-off of men’s grooming brand Bombay Shaving Company (BSC), has entered into a partnership with Bollywood actor Alaya F. This represents BSC Women's commitment to reimagining hair removal solutions for women in the country. The announcement comes with the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/15/kaizzen-800.jpg?itok=4I2ccTBz
Allana Consumer Products appoints Kaizzen as its PR agency

Mumbai:  Allana Consumer Products has awarded its PR mandate to Kaizzen. The mandate encompasses providing strategic communications support to the Consumer Products Division of Allana Group, covering corporate reputation management and brand visibility for all its consumer products across media...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/15/meesho-800.jpg?itok=wbp7eONv
Meesho records 750% growth in users during festive sale event

MUMBAI: Internet commerce platform Meesho has recorded 750 per cent growth in users over last year during its flagship festive sale event, Maha Indian Shopping League. Nearly 60 per cent of the total demand was driven by Tier 4+ markets, including remote locations like Khawzhwal and Sopore, said...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/14/photogrid_plus_1634203975919_0.jpg?itok=divCVIGT
Michael Komasinski appointed as global CEO, Merkle

Mumbai: dentsu International has announced that Michael Komasinski is to be promoted to the role of global chief executive officer of Merkle, and a member of the dentsu international executive team. He replaces Craig Dempster who has been a member of the Merkle executive leadership team for nearly...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required