FCB/SIX INDIA bags digital media mandate for Plum

FCB/SIX INDIA bags digital media mandate for Plum

The agency is set to propel the brand's growth and solidify its position in the cosmetics industry


Mumbai: FCB/SIX India, the data-driven digital media and customer experience agency, has been awarded the digital media mandate for Plum, India’s first 100 per cent vegan beauty brand.

The agency is tasked with the responsibility of creating and implementing strategies to fast-track the brand’s growth.

With a strategic focus on Plum's branding, FCB/SIX India is set to propel the brand's growth and solidify its position in the cosmetics industry. Leveraging its extensive experience with brand growth, FCB/SIX India is excited to take Plum’s success story to the next level.  

The agency’s data-driven expertise fuelled by its creative media prowess is what propelled Plum to collaborate with FCB/SIX India.

FCB/SIX India is affiliated with FCB Kinnect and leverages the latter’s digital-first creative expertise to seamlessly integrate creativity into its media solutions using ‘creativity as an economic multiplier’.

The account was won after a multi-agency pitch and will be handled by FCB/SIX India’s Delhi office.

Plum founder and CEO Shankar Prasad said, "It's still Day One at Plum, and it's still Day One for the digital ecosystem in this country. We're seeing waves of changes that put choice in consumers' hands, as well as the ability for brands to connect with consumers in a million different ways. In this context, we hope that Plum's partnership with FCB/SIX India will help us tell the brand story and connect with Plumsters more effectively, efficiently and distinctively."

FCB/SIX India chief business officer Ankit Banga added, ‘’The team at FCB/SIX India is excited to join forces with Plum on its incredible growth journey. The brand has cultivated a deeply loyal and cherished customer base, and we are committed to enhancing this relationship by leveraging our core strengths of data, creativity, and media to tell Plum's unique brand story and add new customers.”

On bagging the account, FCB Kinnect and FCB/SIX India CEO Rohan Mehta said, “We are excited to partner with Plum in their growth journey. The brand is ripe for growth and the team internally is committed to expand on the base that has been created."