DViO Digital wins digital creative mandate for Razorpay

DViO Digital wins digital creative mandate for Razorpay

This is the agency’s second fintech client after PhonePe.

DViO Digital

Mumbai: DViO Digital has won the digital creative mandate for fintech company Razorpay.

Razorpay enables traditional companies as well as start-ups to start accepting online payments quickly and easily, with low integration times, multilingual checkout and high transaction success rates.

As a part of the mandate, DViO Digital will be responsible for driving educational and marketing content for digital amplification across channels for the fintech giant’s payment gateway business.

“Fintech is an interesting and growing space in India especially since it got a boost during the pandemic,” said DViO Digital founder and CEO Sowmya Iyer. “With Razorpay we will look to strategise, innovate and execute campaigns that focus on consumer education and then advocacy. This will not only enable us to promote the brand’s services but also increase awareness about digital payments at large, something that is much required in our hyper-digitised world. We look forward to working on impactful campaigns with Razorpay and creating unique benchmarks via our works.”

This is the agency’s second client in the fintech sector after winning the mandate of PhonePe last year.