MAM

×

Dun & Bradstreet India hands digital mandate to White Rivers Media

Dun & Bradstreet India hands digital mandate to White Rivers Media

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/07/26/dun.jpg?itok=VFZH9rfS

MUMBAI: White Rivers Media has won the digital media mandate for Dun & Bradstreet India in a multi-agency pitch. The account shall be handled from its head office in Mumbai.

The agency will be responsible for managing performance marketing, online reputation management, digital listening, search engine optimisation, and other media duties of the brand.

Dun & Bradstreet grows the most valuable relationships in business, by uncovering truth and meaning from data. DNB connects customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly 90 per cent of the Fortune 500 and companies of every size around the world, rely on their data, insights and analytics.

Dun & Bradstreet leader of marketing and communications Nayna Banerjee says, “We are in the business of building relationships for our customers. We are happy to partner with White Rivers Media in our journey to publish our content and insights across the digital platforms, that is transforming the way businesses communicate with all its stakeholders. We have seen a similar passion in the team of White Rivers Media and are looking forward to working with them.”

White Rivers Media CEO and co-founder Shrenik Gandhi adds, “We look forward to creating digital marketing stories with D&B, one of the global market leaders in this space. With the combination of impactful content marketing and tactful targeting, White Rivers Media aspires to the further uplift the brand's presence in the digital universe.”

White Rivers Media will play a pivotal role in Dun & Bradstreet's plan to evolve as a digital-focused brand. With its exclusive team of experts, the agency will help the brand to further strengthen the brand identity and achieve optimum digital presence.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/far.jpg?itok=XVzmt7He
Zomato partners FarEye to gain logistics visibility & enhance restaurant compliance

MUMBAI: Zomato, the global restaurant search and discovery provider, partnered with FarEye, one of the fastest-growing digital logistics company, to help restaurants stay compliant with Food Safety and Standards Authority of India’s (FSSAI) guidelines. FarEye which facilitates over 10 million...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/boom.jpg?itok=EL-5itMq
Chtrbox launches Boombox, an open tool to shortlist India's celebs & mega influencers

MUMBAI: Chtrbox, a leading Indian influencer marketing company, announces the launch of Boombox to cater to growing demand for social media influencers. Boombox is the industry’s first open discovery tool of India’s most influential voices, aimed to make the marketer’s job of shortlisting relevant...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/swach.jpg?itok=r2UygfoR
NDTV and Dettol launches Season 6 of Banega Swasth India

MUMBAI: India’s most trusted news network NDTV, along with partner Dettol and Harpic, is back with a continuation of the NDTV-Dettol BanegaSwachh India campaign, but moving its focus from BanegaSwachh to BanegaSwasth India, supported by Campaign Ambassador Amitabh Bachchan.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/madinson.jpg?itok=OE1go5V6
Xaxis’ Alok Kapase joins Madison Media as account director for digital buying

MUMBAI: Alok Kapase has joined Madison Media as account director for digital buying ending his three year-long stint at Xaxis, a part of GroupM, where he was working as group head for supply operations. Kapase has more than 8 years of experience in web and mobile advertising industry, gaming,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/tvs.jpg?itok=FX-6t7Xq
TVS Srichakra Ltd launches Brand TVS Eurogrip: Aimed At Millennials

MUMBAI: TVS Srichakra Limited, the leading 2 & 3-wheeler tyre company, today announced the launch of the brand ‘TVS Eurogrip’ targeted at meeting the needs of the millennial customer. TVS Eurogrip is born out of extensive consumer research and significant investments in global R&D, design...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/nachjos.jpg?itok=WB-jGFlD
BURGRILLxCORNITOS association for walking Nacho Bags

MUMBAI: Cornitos, the leading Nacho crisps brand in partnership with leading Burger Brand Burgrill has launched Burgrill's recipes of Walking Nacho Bag's which can be enjoyed On the Go. The walking Nacho Bag is an extremely innovative and interesting concept wherein a bag of Cornitos Nacho crisps –...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/samsung.jpg?itok=b8PoYtBr
Samsung brings the most powerful Galaxy Note10 to India

MUMBAI: Samsung, India’s largest consumer electronics and smartphone brand, today unveiled Galaxy Note10 and Galaxy Note10+, two stunning and powerful flagship devices that will take the productivity and creativity of millennial users to the next level. The Most Powerful Galaxy Note10 line is...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/tothenew.jpg?itok=-o9qxszk
TO THE NEW develops ‘Performance Smartboard’ for Ministry of External Affairs

MUMBAI: TO THE NEW, a leading digital technology company was recently appointed by the Ministry of External Affairs to design and develop the ‘MEA Performance Smartboard’. The dashboard is an initiative of the government to provide quick insights into various citizen-centric services like visas,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/kpmg_0.jpg?itok=x59RwcuL
India's M&E industry likely to reach INR 3.07 trillion by FY24

MUMBAI: KPMG in India today launched the 11th edition of its Media and Entertainment (M&E) report, titled ‘India’s Digital Future: Mass of Niches’ that examines the evolution of India’s digital demography to 2030. It also covers the industry’s performance across segments, along with the key...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories