MAM

DigiDarts Bags digital marketing mandate for VOGO India

DigiDarts will be involved in the strategic planning and execution of campaigns

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NEW DELHI: VOGO India has assigned its complete digital marketing mandate to one of India’s leading Gurgaon based digital agency, DigiDarts. As per the mandate, the agency will be involved with the planning, execution, campaigns, digital & performance marketing strategy for the brand.

VOGO is a self-ride twowheeler rental service provider that offers convenient, affordable, and reliable two-wheeler riders to daily commuters. Riders can rent two-wheeler anytime, anywhere, without any human intervention. It has a fleet of 20,000 scooters operated from 500+ stations across Bangalore &Hyderabad. 

VOGO  co-Founder & COO  Padmanabhan Balakrishnan said, “We could see a clear value fitment between our goals & their skill set. DigiDarts’ deep-rooted capabilities in digital marketing & communication would be key to amplify & optimise VOGO's marketing efforts. Online mediums are increasingly becoming the mainstay for performance marketing & otherwise. Especially in the post lockdown world, digital is the dominant force. Their experience in helping young brands scale is well matched with their expertise in designing sustainable digital campaigns. Excited to partner with DigiDarts & we look forward to a long mutually serving relationship.” 

DigiDarts founder & CEO Siddhartha Vanvani said, “We, at DigiDarts, are excited to work with the VOGO team, which, akin to us, is empathetic & thrives on solving genuine consumer problems in a sustainable manner. While countless brands are trying hard to add considerable value to their services in the post-COVID era, VOGO's new offering,' VOGO Keep' is a genuine problem-solver for the everyday man, as it grants safe & easy commute in two leading metros today.”

“As the brand continues to grow with the aid of their robust technology and emphatic service offerings, our team is determined enough to ensure that VOGO reaches its relevant audiences. We also plan to usher in acceleration in terms of growth via bullseye user acquisition & deft market penetration strategies,” Vanvani added.

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