DentsuMB wins digital creative mandate for Social Alpha

DentsuMB wins digital creative mandate for Social Alpha

To develop the communication framework and create campaigns for social media.


Mumbai: dentsuMB, the integrated communication agency from dentsu India, has won the digital creative mandate for Social Alpha. The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office.

As per the mandate, dentsuMB will develop the communication framework and create campaigns that showcase the initiatives across Social Alpha’s social media assets. The focus will be on the core mission of the brand, which is to create social, economic, and environmental impact through the power of innovation and entrepreneurship, said the statement.

“We are honoured to partner with Social Alpha in their mission for bringing about change. It will be a unique journey given the nature of services that Social Alpha provides and the divergent startup sectors it works with," said DentsuMB managing partner Indrajeet Mookherjee. "At the heart of Social Alpha, is a clearly defined purpose ‘of making a difference to the lives of millions and we hope to collaborate on bringing these beautiful stories of impact and change to a larger audience.”

Social Alpha is a multistage innovation curation and venture development platform for science and technology start-ups that aims to address critical social, economic and environmental challenges. It supports mission-aligned entrepreneurs through a network of innovation labs, startup incubators, accelerator programmes, seed funds and market access mechanisms. Since its inception in 2016, Social Alpha has nurtured more than 200 start-ups including 60+ seed investments, according to the company.

“At Social Alpha, we work with innovators who are on a mission to solve some of the most complex challenges of humanity with entrepreneurial risk-taking," stated Social Alpha CEO and co-founder Manoj Kumar. "While we take extreme pride in what our startups do, we needed help in communicating the inspiring work of our portfolio companies with an intent to attract more innovators and enablers to this emerging sector.”