MAM

Dentsu Webchutney wins digital & social media mandate for ACKO

The agency comes in with specific goal to grow ACKO’s place in the market.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/08/02/acko-perimeter-board.jpg?itok=ovsspMkW

MUMBAI: Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the social media mandate for digital insurance policy provider, ACKO General Insurance. The account was won following a multi-agency pitch.

In four years, the insurance brand, with its entire operations offered through the digital platform ACKO has set new benchmarks for customer experience in an otherwise slow-moving category. Dentsu Webchutney comes in with a specific goal to grow ACKO’s place in the market, with an always-on social excellence approach.

Dentsu Webchutney vice president GD Prasad said, “In a short time, ACKO has established itself as a disruptive brand that every player in the category will soon follow. To partner with them, is to take another step into the deep end of the impact of digital technologies. We have the enviable chance to build a brand whose actions are aligned with its values. We will continue to push the bar for them in what has turned out to be a year of fantastic partnerships with disruptive new brands for Dentsu Webchutney.“

ACKO General Insurance executive VP—marketing, Ashish Mishra added, “We are absolutely thrilled to be joining forces with Dentsu Webchutney. Partnering with them to lead our charter on digital marks the beginning of a journey that is filled with intent and backed by action. We are certain that Dentsu Webchutney, with their nuanced understanding of the digital landscape, will fuel our vision to be the country’s most loved general insurance brand.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631874608702.jpg?itok=hkSK1kLO
Cholayil goes eco-friendly with Medimix soap Ganesha idols

Mumbai: Cholayil’s ayurvedic brand Medimix came up with a novel initiative to celebrate Ganesh Utsav in an eco-friendly way this year. In order to educate people and inculcate in them a sense of responsibility towards the environment, the brand carved Ganesha idols on the Medimix soap. The campaign...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631868829596.jpg?itok=sKY9kYsL
Indya signs Shraddha Kapoor as brand ambassador

Mumbai: High Street Essentials-owned women fashion brand Indya has signed Bollywood actor Shraddha Kapoor as its first brand ambassador. The star will be promoting its contemporary Indian ethnic wear in a variety of campaigns across media platforms, said the brand. The announcement comes with the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631864283816.jpg?itok=n2TUUa6y
Umang Puri rejoins FoxyMoron as creative director

Mumbai: Zoo Media network-backed digital services agency FoxyMoron has appointed Umang Puri as creative director of the North region. He will be reporting to national creative director Dhruv Warrior. Puri has rejoined FoxyMoron from Digitas India, where he served as creative director. During his...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631859926780.jpg?itok=Hk0NHSao
Birla Fertility & IVF appoints Lodestar UM as its media AOR

Mumbai: Birla Fertility and IVF, a chain of fertility and IVF clinics and a part of the CK Birla Group has appointed Lodestar UM as its media agency on record (AOR). The mandate comprises TV, print, OOH, digital and radio and will be handled by Lodestar UM’s Gurugram office.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/1.jpg?itok=EbHaabQZ
Roopam Garg elevated to CEO of dentsu X India

Dentsu India has elevated Roopam Garg to the role of dentsu X (dX) India CEO, effective immediately. He will continue to report to CEO for media South Asia Divya Karani.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/xx.jpg?itok=CDuj61s5
CredAvenue onboards Karanpreet Bindra as CMO

Debt markets platform CredAvenue has brought on board former Rupeek executive Karanpreet Bindra as its chief marketing officer. He will be based out of Bangalore and report directly to Gaurav Kumar.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/hide_seek.jpg?itok=-s30hJXE
After branded atta, Parle Products now forays into cereal category

Mumbai: After making its foray into the branded atta segment, Parle Products which specialises in biscuits, snacks, and confectionery has now announced its entry into the cereals category with the launch of ‘Hide & Seek Fills’.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/srk.jpg?itok=0HbM6NH6
SRK leaves fans guessing again, drops another promo with Disney+ Hotstar

MUMBAI: Actor Shah Rukh Khan has once again left his fans guessing about his next big move after Disney+ Hotstar released another promo titled ‘Siway SRK 2.0’ featuring the superstar. The latest one picks up right where the previous teaser left off, building the anticipation while keeping the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/pyxis.jpg?itok=_7IkYlOR
Pyxis One raises $17 million in series B funding

Pyxis One, a California-based tech startup that aims to revolutionise marketing and consumer intelligence by providing an all-in-one, codeless AI platform, has closed $17 million in series B funding. With total funding of $24 million, the company plans to use this round of capital for investments...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required