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Dentsu Webchutney bags creative mandate for Blackberrys Menswear

The partnership aims to create a space of accessibility and style for the brand.

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Mumbai: Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the creative and media duties for the menswear brand Blackberrys. The account was won following a multi-agency pitch.

“Blackberrys is an iconic Indian brand that has been innovating in menswear for decades," said Dentsu Webchutney CEO Gautam Reghunath. "We want to bring the best of Dentsu Webchutney’s unique brand of creativity while also staying true to the brand Blackberrys’ legacy and ethos."

Through this partnership, the agency - a dentsuMB company, aims to create a space of accessibility and style for the brand. The focus is to make men’s occasion wear such as suits & jackets more holistic and approachable, said the statement.

"Blackberrys Menswear focuses on innovation, precision and a keen eye to detail. Our apparel leans heavily on being fashion forward and tailoring our clothes to the needs of our audiences," commented Mohan Clothing Company Pvt Ltd (MCCPL) director Nitin Mohan.

“We are confident that Dentsu Webchutney shares our understanding of the brand’s ambitions and we truly believe this association will enable us help Blackberrys become India’s first and foremost FIT Expert as well as the most loved premium menswear brand,” he further added.

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