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Dentsu India bags marketing communications duties for Kokuyo Camlin

The agency will handle creative and brand strategy for Kokuyo Camlin

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MUMBAI: Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network, has won the marketing communications mandate for the iconic stationery brand - Kokuyo Camlin. As part of the mandate, the agency will handle creative and brand strategy for Kokuyo Camlin. The account will be serviced from the agency’s Mumbai office.

Commenting on the new business win, Simi Sabhaney, CEO, Dentsu India said, “There’s nothing more special than to work on a brand that’s been an intrinsic part of one’s growing up years. We are absolutely delighted with this win and look forward to creating some memorable work on Kokuyo Camlin.”

Dentsu India COO Gaku Shinoda added, “We are very pleased that Kokuyo Camlin has chosen us to be their marketing communications partner. Kokuyo in Japan and Camlin in India are iconic brands and have played a huge role in setting benchmarks in the stationery category. Winning the mandate for such a notable brand is an endorsement of Dentsu India’s ability and we will do our best to further the legacy.”

Dentsu India branch head Asheesh Malhotra said, “It’s a brand that is probably entrenched in every living Indian’s memory. With its 80 year legacy, it is one of India’s most loved brands. We’re excited having been given the opportunity to partner Camlin and will look to continuously create exciting and talk worthy work on the brand.”

Kokuyo Camlin CMO Saumitra Prasad said, “Kokuyo Camlin is happy to have on board Dentsu India to manage the creative strategy and execution for its brand Camlin. The brand will look to accelerate its growth story in the evolving stationery market in India by rejuvenating our iconic brand and strengthening the bond with consumers.”

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