MAM
Report on Hindi News Viewership

CoinSwitch Kuber assigns digital mandate to HiveMinds

The cryptocurrency investment platform now has over five million users in India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/05/11/photogrid_plus_1620716582719.jpg?itok=q2bDmezX

MUMBAI: Hiveminds Innovative Market Solutions has been appointed by cryptocurrency investment platform CoinSwitch Kuber as its digital agency. The account will be handled by the HiveMinds team based out of Bengaluru.

CoinSwitch Kuber founder and CEO Ashish Singhal commented, “The demand for cryptocurrencies has been strong across the country, predominantly amongst upwardly mobile Indians. On the back of this demand, we too have grown 350X in the last 3 months. To support this growth and enhance our digital footprint, CoinSwitch Kuber is happy to have HiveMinds as its digital partner, who comes with a proven track record of driving customer acquisition through innovation in digital."

HiveMinds founder & CEO Jyothirmayee JT said, “We are delighted to partner with CoinSwitch and lead the change in crypto. In the last 11 years of our existence, we’ve partnered to etch the growth story of many promising start-ups that have now become unicorns and continue to bring pride to the Indian start-up ecosystem. CoinSwitch Kuber is all set to change the way the digitally savvy Indians are learning to invest and trade in crypto currencies. We are confident that together we’ll scale to new heights in the coming months.”

CoinSwitch Kuber is an INR-crypto on-ramp platform, developed exclusively keeping the retail investor in mind. Buoyed by the massive interest among Indians for cryptocurrencies, the company has witnessed 350 per cent growth in the user base since January this year. The platform now has over five million users in India and crossed $5 billion in transaction volume in March 2021, all in a period of ten months since launch. 

CoinSwitch was founded in 2017 by Ashish Singhal, Govind Soni and Vimal Sagar Tiwari as a global aggregator of cryptocurrency exchanges. The company launched its India exclusive crypto platform, CoinSwitch Kuber in June 2020 to simplify crypto investments for Indian retail investors. The platform is backed by leading investors such as Tiger Global, global fintech and crypto investor Ribbit Capital, San-Francisco based crypto focused investment firm, Paradigm and Sequoia Capital India.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/30/aditi-school-girl.jpg?itok=sAh-2Y29
Industry asks: Is #StopTheBeautyTest a sign of regression and hypocrisy?

As the writer of this story, I don’t know if the recent “#StopTheBeautyTest” campaign by Dove is just blown out of proportion or it isn't. Dove, HUL’s soap brand, has been in India since the 1990s and one of HUL’s other products, Glow & Lovely (previously Fair & Glow) – a skin-lightening...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/30/7.jpg?itok=5JUPQmHu
ixigo rolls out new campaign with Jackie Shroff & Suniel Shetty

ixigo has roped in Bollywood celebrities Jackie Shroff and Suniel Shetty as the new faces of the brand for their campaign "#NikalLo." The campaign has been designed to create buzz and increase brand awareness ahead of the festive season and will be launched across television and digital platforms.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/asci-1.jpg?itok=R-0fmTdy
Asci names N. S. Rajan as new chairman

August One Partners director N. S. Rajan was unanimously elected as chairman of the board of governors of the Advertising Standards Council of India (Asci) on Thursday. The decision was taken at the board meeting following the 36th annual general meeting of the industry’s self-regulator.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/renault.jpg?itok=wrASmua6
Renault, Lemma & Yahoo launch a programmatic DOOH campaign

Lemma, a leading programmatic digital out of home platform, recently enabled the Renault Kiger campaign at airports with Yahoo as the demand side platform.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/maitri.jpg?itok=5Hfsm6GD
Maitri Advertising Works wins agency of the year award

Maitri Advertising Works announced that it has won the South Indian Marketing Award for Agency of the Year. The agency has bagged four gold and one silver.

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/havas_worldwide.jpg?itok=ZuMqFoXR
Havas Worldwide India ropes in Nikhil Guha & Neeraj Toor as group creative directors

Mumbai: Havas Worldwide India, the creative arm of Havas Group India, has further strengthened its creative team with the appointment of Nikhil Guha and Neeraj Toor as group creative directors. The agency recently announced the appointment of Anupama Ramaswamy as its chief creative officer. The two...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/dove.jpg?itok=T18r0z4M
HUL MD & CEO's post on Dove's #StopTheBeautyTest campaign evokes mixed reactions

Dove’s latest campaign questioning society on the beauty-based judgements that young girls are subjected to has been garnering attention, but not always for the right reasons. This was probably discovered by Hindustan Unilever (HUL) MD & CEO Sanjiv Mehta when he recently shared a post on the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/trish.jpg?itok=A09kGpjl
Zenith India names Trishul Bhumkar as managing partner

Zenith India, the media agency under Publicis Groupe India has appointed Trishul Bhumkar as its managing partner.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/nagesh_pannaswami.jpg?itok=sJTe61fa
Nagessh's SilverEdge looking to stir the D2C market; eyes Rs 25 mn revenue

Mumbai: He might have contemplated his thoughts and decisions prior to this story, but not anymore. Curry Nation Brand Conversations (CNBC) co-founder Nagessh Pannaswami (a first-generation entrepreneur, an ad veteran along with famous ad woman, Priti Nair) has now made a move to the brand side by...

MAM Marketing Brands