Mumbai: Merge Infinity Network’s integrated marketing agency Chimp&z Inc has bagged the digital marketing mandate for MuscleXP, a premium-quality sports supplement brand, and Man Arden, a male grooming and skincare brand from the house of Emmbros Overseas Lifestyle Pvt Ltd.
As part of the mandate, Chimp&z Inc will be responsible for amplifying the brands’ social media communication across Facebook and Instagram. Chimp&z Inc will craft social media strategies and campaigns for both the brands to highlight their innovation and offerings.
“I have always believed that associating yourself with people of good quality always brings the best to you. I am immensely excited to associate with Chimp&z Inc as I know that they are the best ones to take our business a notch higher digitally," commented Emmbros Overseas Lifestyle Pvt Ltd director Sahil Mehta. "We want to reach as many people as we can and Chimp&z Inc are the foremost in the market to do so! Looking forward to working with just the best!”
Aiming to boost digital footfall, engagement, and brand recall, the agency will position Man Arden as a one-stop solution for the modern-day evolved men’s daily grooming essentials and MuscleXP as the most scientifically advanced, safest nutritional sports supplement. Both these brands share a common goal of delivering high-quality products at affordable prices, said the agency in a statement.
"We are excited to work with Sahil and his vision for both the brands. The game plan is to create recognisable social and digital strategies which back the brands' key messages," stated Chimp&z Inc CEO and co-founder Angad Singh Manchanda. "Over the next few months, the team will be releasing a series of digital and social content plans to reach the brand’s targets which will starlight the brands and their USP to their desired target groups. Chimp&z Inc and Emmbros Overseas both have high ambitions, and their shared values and vision will lay the groundwork for an active partnership that will produce remarkable outcomes in the future."