MAM
Report on Shemaroo

Asymmetrique wins the mandate for Nordusk LED

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/30/Untitled-1_5.jpg?itok=6JVn4w9V

MUMBAI: Asymmetrique has won the brand building mandate for Kolkata based Nordusk LED. Inspired by the Northern Lights of Norway, NORDUSK brings the very best of LED technology to India. Offering smarter lighting solutions, recognizing constantly evolving and changing consumer and community needs, and offering the perfect LED solutions in home, outdoor, and workplace lighting.

The brand and communication challenge is to carry Nordusk’s proposition to its consumer and business buyer segments, and create brand differentiation in a rapidly commoditizing product category. Asymmetrique has been awarded an integrated mandate including Brand/Product ATL and BTL, strategic and tactical digital marketing, 360-degree media strategy, and channel loyalty solution development on a pan-India basis.

Nordusk LED MD Sandeep Tekriwal said, “We were keen on associating with someone who understands our marketing requirements and differentiates our brand in the market, even as we focus on growing sales at a rapid pace. We are positive that Asymmetrique will be a long-term partner at a strategic and tactical marketing levels for Nordusk, and will help us build India’s premier brand in this space"

Adding his thoughts on the win, Asymmetrique MD and CEO Nitin Gupta said, "We are thrilled to partner with a brand that understands the need for a strategic approach to marketing. The Nordusk team has inherent strength in channel-building, which needs to be supported with a robust demand-generation engine in order to achieve market leadership in LEDs. We look forward to combining our respective strengths in accomplishing this goal together."

The first phase of the campaign should roll out next month in the West Bengal and Eastern India markets.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/09/visha.jpg?itok=EAZ6jgVH
Amazon Prime Video appoints Vishal Shrivastav sr digital marketing manager

NEW DELHI: Vishal Shrivastav has joined Amazon Prime Video as senior digital marketing manager. In his new role, he will be responsible for brand and content marketing for the OTT platform’s originals and movies, while also spearheading the company’s digital growth. Shrivastav was previously with...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/09/prachi-mohapatra.jpg?itok=aL_f8LCM
Prachi Mohapatra joins Dr Reddy's as marketing head - OTC, emerging markets

NEW DELHI: Dr Reddy’s Laboratories has appointed Prachi Mohapatra as marketing head – OTC, emerging markets. She joins from Future Group’s FBB, where she was the CMO for over four years. With a keen interest in brand and business building, Mohapatra has had extensive experience working with large...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/09/camp.jpg?itok=7u4xu5pX
LinkedIn says #WeCanDoIt on Women's Day

Online professional network LinkedIn has launched its first global integrated campaign for International Women’s Day 2021 with creators, content and community at its heart. The campaign sees LinkedIn bring together influencers and its community to share content that helps and supports women,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/09/harsh_mariwala.jpg?itok=Mn3zk2HD
Innovation and pioneering helped Marico grow: Harsh Mariwala

MUMBAI: Harsh Mariwala transformed his family's trading business in spices and edible oils into Rs 7,300-crore FMCG giant Marico, led by flagship brands such as Saffola and Parachute which sell in 25 countries. The company recently launched Saffola FITTIFY, a range of healthy soups and shakes....

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/pumaaa.jpg?itok=7zfIROgg
Puma joins hands with NGO Parcham to fuel girls’ football dreams

MUMBAI: Global sportswear brand Puma has joined hands with Mumbai-based NGO Parcham to empower it in its efforts to break gender stereotypes. It aims to bolster the NGO’s  mission of inspiring women from marginalised communities of Mumbra, a small town in Thane district near Mumbai, to take up...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/ikea.jpg?itok=2IHWITHv
IKEA sparks conversation about gender roles at home with new online game

MUMBAI: This women’s Day, Ikea wants to help make our homes more gender-equal. To this end the Swedish furniture giant has launched a fun game designed for couples to assess how well tasks are shared between them in a household. Recent research on the side-effects of Covid19 indicates that the load...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/gaurav_s.jpg?itok=NM2i5ubh
Kantar Public hires Gaurav Sabharwal as India CEO

NEW DELHI: Kantar’s public policy arm Kantar Public has welcomed aboard Gaurav Sabharwal as chief executive officer of India and South Asia, based in New Delhi. Sabharwal was formerly an executive director / associate partner at consulting firm Ernst & Young where he was involved in business,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/ashish_singh.jpg?itok=fpKbm56i
Carat India onboards Ashish Singh as VP - planning

NEW DELHI: Carat India, the flagship media agency from the house of Dentsu International, has appointed Ashish Singh as vice president - planning. In his new role, Singh will report into Carat India CEO Anita Kotwani, and will lead the agency’s digital mandate for north and east. Singh will focus...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/godrej.jpg?itok=WDZg9xDs
On Women’s Day, Godrej tells us to #ChallengeBiasesWithin

MUMBAI: Mahatma Gandhi famously said – ‘Be the change you want to see in the world’. Exemplifying this powerful message on the occasion of the International Women’s Day 2021, the Godrej Group has released a new digital video campaign #ChallengeBiasesWithin which urges every person irrespective of...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required