MAM

ABP Live awards digital creative duties to WATConsult

The account will be handled by the agency's Delhi office

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/09/rajiv.jpg?itok=R8QwnKBB

MUMBAI: WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has bagged the digital creative duties of the media conglomerate, ABP Group’s news web portal, ABP Live. The mandate includes creating and conceptualization of Social media content & creatives, media banners, website banners, logos and creative strategy.

Marked as one of the pioneers in the industry, ABP has held a vital position in updating, informing and connecting minds from all corners across the country. The digital world of ABP News Network has been an on-the-go bridge between credible news and viewers with real time news, Live TV and on-cue updates on various social media platforms. Currently operating 8 web portals in 6 languages and bringing a billion inquisitive Indians to one page, ABP News is the fastest growing digital network since its inception in December 2013.

WATConsult founder and CEO Rajiv Dingra said, “It is our pleasure to have such a legacy brand from the media/news industry in our bouquet. We look forward to providing immersive digital experience, strengthening their brand salience and consideration among their target audience. This would enable the brand to create beneficial conversations with the right set of the target audience.”

ABP News Network CEO Avinash Pandey said, “Given WATConsult’s wide experience in the digital domain, we look forward to receiving some exciting content from them. We believe the agency can add more heft to our digital platform, ensuring a higher creativity quotient in ABP Live’s digital initiatives. We are also confident their immersive digital offerings could generate greater traction in increasing our target audience base.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/pantalooms.jpg?itok=b5HsNxHS
Pantaloon launches ‘Doston Wali Diwali’ campaign

MUMBAI: Pantaloons, India's fast fashion brand from Aditya Birla Fashion and Retail Ltd, gears up to celebrate the festival of lights with a heart-warming campaign ‘Doston Wali Diwali’. This thematic campaign is based on the premise that Diwali is always celebrated with loved ones and Pantaloons...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/sameer.jpg?itok=xenJ5kM3
Zivame Partners with Stratbeans to Upskill Employees with an Advanced LMS

MUMBAI: Zivame, India's leading online lingerie retailer has selected Stratbeans, to digitally train its employees. As a leading LMS provider, Stratbeans will empower the former’s employees through advanced digital learning and performance support solutions to enhance their performance and hence,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/arun_0.jpg?itok=0i3a9ECg
Buzzone Influencer Marketing expands india leadership team with appointment of Arun Upadhyay as national sales head

MUMBAI: BuzzOne Influencer Marketing, a leading influencer marketing agency announced the expansion of its India Leadership team with the appointment of Arun Upadhyay as National Sales Head of the firm.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/dentsu.jpg?itok=3SZ44rSr
BIG FM, Dentsu Webchutney’s ‘BIG Mahalaya’ Campaign gets Social Media talking this Durga Puja

MUMBAI: For 87 years, Bengalis all over India have been tuning into Mahisasur Mardini - a radio program in the voice of the legend, Birendra Krishna Bhadra. And with this, for 87 years, Bengalis have been waking up to Birendra Krishna Bhadra’s Mahalaya – a chant that summons the beginning of Durga...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/wpp.jpg?itok=sOt8q1c-
WPP to host India’s first edition of ‘WPP Commerce’ in Mumbai on October 16, 2019

MUMBAI: WPP will host its first-ever WPP Commerce event in India. Held at the Four Seasons Mumbai, the half-day event will feature open dialogue with global and local experts, along with workshops on ecommerce essentials and thought leadership.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/vu.jpg?itok=QOXYOmsI
Vu Televisions emerge as market leaders in large size and 4K category in India

MUMBAI: California-Indian Luxury TV player, Vu Televisions beats Sony, in the 4K television category. The brand has emerged as a market leader with its 4K range of smart TVs reporting sales of over 1,50,000 sets in the second half of 2019. With the increasing demand for smart televisions in the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/diamond.jpg?itok=lUYFV2FZ
3rd Bharat Diamond week all set for flying start

MUMBAI: The third edition of Bharat Diamond Week (BDW) saw a flying start with an august inauguration at Bharat Diamond Bourse (BDB), in the august presence of Mr. Evgeny Agureev (Deputy CEO, Alrosa), Mr. Nanhai Yan (Vice President, Shanghai Diamond Exchange), Mr. Ashok Gajera (MD, Laxmi Diamond),...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/snapdeal.jpg?itok=xdoiLUcV
Snapdeal’s Brand Registry helps sellers protect their registered brands

MUMBAI: Snapdeal, India’s largest value-focused online marketplace, is scaling up its brand registry program, which helps protect sellers having their own registered brands from brand infringements on its marketplace. Snapdeal has more than 500,000 registered sellers, who together have more than...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/havas.jpg?itok=fCFQZs-t
Havas Creative India bags integrated communication mandate for Infinity from Harman Kardon umbrella

MUMBAI: Harman Kardon International, one of the world’s leading audio companies (acquired by Samsung Electronics) which operates brands Infinity & JBL in India, has given its integrated communication mandate to Havas Creative India for its recently launched brand Infinity. The agency has been...

MAM Media and Advertising Account

Sign up for our Newsletter

subscribe for latest stories