MAM

82.5 Communications wins communication mandate for Ajanta Shoes

The Kolkata-based footwear company plans to expand its marketing footprint.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/08/05/photogrid_plus_1628157661130.jpg?itok=cbtD5YmY

Mumbai: 82.5 Communications has picked up the communications mandate for Ajanta Shoes, following a multi-agency pitch. The 65-year-old Kolkata-based footwear company is now expanding its marketing footprint to other parts of the country.

The 2021 Royalz Collection is the first campaign rolled out for Ajanta by 82.5 Communications' Kolkata office. Royalz, a line of sandals for men and women spanning both casual wear and formal wear, is one of Ajanta’s most successful sub-brands, the company said in a statement.

Shedding more light on the 2021 Royalz campaign, Ajanta Shoes MD Sagnik Banik said, “In the backdrop of lockdowns and restrictions, we wanted to create a feel-good vibe, and briefed 82.5 that the campaign should be drawn on the urge of people to get back to normality."

“Our association with Ajanta Shoes has put a spring in our step," said 82.5 Communications India, chairman and CCO Sumanto Chattopadhyay. "As the world slowly but surely ventures back into the outside world, we are ready with our advertisements for Ajanta's Royalz sandals. May this be the first of many wonderful campaigns, beginning a journey into an ever-brighter future for Ajanta Shoes.”

82.5 Communications-Kolkata, head, Sharmista Dev added, “Shoes are an intrinsic part of dressing up when we go out. Being in a lockdown mode has taken away this simple pleasure of dressing up. So, we wanted to remind people of just that, as they're getting ready to step out. But of course, stepping out with caution. I must add that we're thrilled to win the Ajanta shoes business and partner them in their growth journey.”

82.5 Communications - Mumbai & Kolkata, executive creative director, Mayur Varma said, “As the country gears up to step out again, Ajanta will gear up your feet. Of course, responsibly.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631874608702.jpg?itok=hkSK1kLO
Cholayil goes eco-friendly with Medimix soap Ganesha idols

Mumbai: Cholayil’s ayurvedic brand Medimix came up with a novel initiative to celebrate Ganesh Utsav in an eco-friendly way this year. In order to educate people and inculcate in them a sense of responsibility towards the environment, the brand carved Ganesha idols on the Medimix soap. The campaign...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631868829596.jpg?itok=sKY9kYsL
Indya signs Shraddha Kapoor as brand ambassador

Mumbai: High Street Essentials-owned women fashion brand Indya has signed Bollywood actor Shraddha Kapoor as its first brand ambassador. The star will be promoting its contemporary Indian ethnic wear in a variety of campaigns across media platforms, said the brand. The announcement comes with the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631864283816.jpg?itok=n2TUUa6y
Umang Puri rejoins FoxyMoron as creative director

Mumbai: Zoo Media network-backed digital services agency FoxyMoron has appointed Umang Puri as creative director of the North region. He will be reporting to national creative director Dhruv Warrior. Puri has rejoined FoxyMoron from Digitas India, where he served as creative director. During his...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631859926780.jpg?itok=Hk0NHSao
Birla Fertility & IVF appoints Lodestar UM as its media AOR

Mumbai: Birla Fertility and IVF, a chain of fertility and IVF clinics and a part of the CK Birla Group has appointed Lodestar UM as its media agency on record (AOR). The mandate comprises TV, print, OOH, digital and radio and will be handled by Lodestar UM’s Gurugram office.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/1.jpg?itok=EbHaabQZ
Roopam Garg elevated to CEO of dentsu X India

Dentsu India has elevated Roopam Garg to the role of dentsu X (dX) India CEO, effective immediately. He will continue to report to CEO for media South Asia Divya Karani.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/xx.jpg?itok=CDuj61s5
CredAvenue onboards Karanpreet Bindra as CMO

Debt markets platform CredAvenue has brought on board former Rupeek executive Karanpreet Bindra as its chief marketing officer. He will be based out of Bangalore and report directly to Gaurav Kumar.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/hide_seek.jpg?itok=-s30hJXE
After branded atta, Parle Products now forays into cereal category

Mumbai: After making its foray into the branded atta segment, Parle Products which specialises in biscuits, snacks, and confectionery has now announced its entry into the cereals category with the launch of ‘Hide & Seek Fills’.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/srk.jpg?itok=0HbM6NH6
SRK leaves fans guessing again, drops another promo with Disney+ Hotstar

MUMBAI: Actor Shah Rukh Khan has once again left his fans guessing about his next big move after Disney+ Hotstar released another promo titled ‘Siway SRK 2.0’ featuring the superstar. The latest one picks up right where the previous teaser left off, building the anticipation while keeping the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/pyxis.jpg?itok=_7IkYlOR
Pyxis One raises $17 million in series B funding

Pyxis One, a California-based tech startup that aims to revolutionise marketing and consumer intelligence by providing an all-in-one, codeless AI platform, has closed $17 million in series B funding. With total funding of $24 million, the company plans to use this round of capital for investments...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required