JWT wins Nokia creative account worth Rs 2 billion

JWT wins Nokia creative account worth Rs 2 billion

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 9 August - 22 August 2007.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
art d‘inox (Jindal Stainless)
-
Media Cubic(Dentsu)
60-70 million
Bacardi Martini India Ltd
TME
Madison Media Plus (Madison - Delhi)
NA
Bayer Healthcare (Diabetes Care division)
-
Starcom (Mumbai)
150 million
Canon India
-
Allied Media (Percept Group)

400 million

Dentsu
CTC Mall - ZenithOptimedia 1.5 billion (combined)
Future Brands (Strategic Planning)
Ranbaxy
HTC
Floriana Group - Motivator (Delhi) NA
Future Brands (Implementation & Buying) - Future Works (Starcom) 400 million
Creative
Aegon Religare Life Insurance - Contract Advertising 150-200 million
art d‘inox (Jindal Stainless) Percept H iki (Dentsu) 60-70 million
Bajaj Capital O&M TBWA 80-100 million
Emami Ayurvedic Products Ambience Publicis Fortune Communications 30-40 million
K Lounge - 20-30 million
Godrej SCA Hygiene - TBWA India 200-250 million
Max (SET) Euro RSCG
TBWA India NA
Nokia Bates David Enterprise JWT 2 billion
Skoda Fabia - Law & Kenneth 200 million
Sony Bravia - JWT (Delhi) 400 million
Staples Future Office (Staples-Future Group JV) - Saints & Warriors 100 million
Suzuki Motorcycles‘ new scooter model - RK Swamy/BBDO (Delhi) 120 million
Tata Green batteries - FCB Ulka 200-250 million
VLCC (Personal Case Products) M&C Saatchi Equus Red Cell 100 million
Creative & Media
Biba (Fashion apparels)
-
K-Factor
50 million (combined)
LeagueOne (BTL advertising)
-
Modi Revlon
Bounce Design
Incredible India (Bed & Breakfast campaign)
-
Span Communications 10 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: [email protected], www.spatialaccess.com