JWT wins Kingfisher Airlines creative account with an annual spend of Rs 800 mn.

JWT wins Kingfisher Airlines creative account with an annual spend of Rs 800 mn.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 24 July 2008 - 6 August 2008.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Finesse (Lornamead Group)
-
Zenith Optimedia
100 -120 million (combined)
Yardley (Lornamead Group)
-
Iffco Tokio General Insurance
Dentsu
Zenith Optimedia
150 million
Manappuram Group
-
Lintas Media Group
150 million
Creative
Apollo Tyres JWT M&C Saatchi
NA
Glitz Cinemas -
Chennai Live (FM venture of Muthoot Group) - Bates 141 (Chennai)
NA
Finesse (Lornamead Group) - PerceptH
100 -120 million (combined)
Yardley (Lornamead Group) -
Iffco Tokio General Insurance Dentsu Publicis India
150 million
Kingfisher Airlines Equus Red Cell JWT
800 million
Manappuram Group -
Lowe
150 million
Monte Carlo JWT McCann Erickson (Delhi)
150-200 million
SBI Mutual Funds JWT Percept H
400 million
Xenos Technologies - be positive 24
NA
Creative & Media
BL Agro Oils Ltd
-
Sepia Advertising
50 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: [email protected], www.spatialaccess.com