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Crayons, Euro RSCG, Span Communications, ZenithOptimedia win Global Incredible India (ministry of toursim) creative and media account with an annual spend of Rs 2.5 bn.





Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 16 October 2008 - 29 October 2008.




























































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Diageo India

Lodestar Universal

Starcom Worldwide

180-200 million
Mediaedge:cia

Saint Juice (Parle Agro)

-

OMD India

40 million

Creative
Saint Juice (Parle Agro)-CreativeLand Asia40 million
Sleepwell Mattress-Rediffusion Y&R (Delhi)150 million

Creative & Media

Global Incredible India campaign (Ministry of Tourism)

-

Crayons

2.5 billion
-Euro RSCG
-Span Communications
-ZenithOptimedia

Punjab National Bank (PNB)

Interpub
Interpub300 million

Perfect 10Perfect 10
Basic 4Basic 4
Crossway CommunicationCrossway Communication
-Bates 141
-Mercantile Advertising
-Impact
-Indo Aryan (empanelled)

Sisco (sportswear)

-

Creative Thinks Media

20 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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