MAM

Viacom Launches Viacom Velocity

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/01/23/viacom.gif?itok=C52wo2tL

MUMBAI: Viacom Inc. (NASDAQ: VIAB, VIA) today launched Viacom Velocity, a new full-service group offering insights-driven integrated marketing and creative content solutions from Viacom Media Networks Music and Entertainment.  Viacom Velocity merges the company's existing Music and Entertainment Integrated Marketing teams, under Dario Spina, with a new creative team headed by Niels Schuurmans, former Executive Vice President, Consumer Marketing and Executive Creative Director at Spike TV, who joins as Executive Vice President, Viacom Velocity Creative Content Solutions.  Both Spina and Schuurmans report to Jeff Lucas, Head of Sales for Music and Entertainment. 

"Now more than ever, creative collaboration and custom content are at the center of our client partnerships, and we continue to grow our capabilities to meet marketers' evolving needs," said Lucas.  "Viacom Velocity is built to utilize our unique relationship with our passionate fans and drive value for marketers through consumer insights, strategic collaboration and creative excellence."

Within Viacom Velocity, Integrated Marketing will continue to work with clients to build strategic campaigns under the leadership of Dario Spina, Executive Vice President of Viacom Velocity Integrated Marketing.  This includes the planning and execution of campaigns across Viacom's networks and their online and mobile extensions, as well as throughout social media.  Viacom Media Networks Music and Entertainment were recently voted the number one and two integrated marketing teams, respectively, in an industry survey conducted by the Myers Media Business Report

Under Schuurmans' leadership, Viacom Velocity Creative Content Solutions will produce original content for clients in partnership with MTV, VH1, CMT, Logo, Comedy Central, Spike TV and TV Land.   This includes the development of custom creative on linear television, digital platforms and cross-network campaigns.  Viacom Velocity Creative Solutions capabilities will include video and digital production, strategy, design, copywriting and more. 

Upon launch, Viacom Velocity introduced the Viacom Echo Social Media Network, a new service offering for clients.  Through Viacom Echo, the company will develop creative campaigns for clients on the company's platforms and engineers their extension across social media and measurable earned media. 

"Viacom Echo is a one-of-a-kind service that mirrors the way our content travels beyond our screens, across social media and throughout the pop culture.   We want to take our clients and their brands with us on that journey," said Lucas.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/gny_labs.jpg?itok=ysRXjekV
GenY Labs Closes Seed Round Funding

Mumbai: GenY Labs has announced today that it has raised seed round funding totaling approximately $700k. The round was led by Mr.  BVR Mohan Reddy, Executive Chairman of Cyient and other Indian and Canadian investors. This funding will be used for further development of their unique IP and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/mother.jpg?itok=dn8_WTwq
Mother Sparsh launches social media campaign #UnscentedHappiness

MUMBAI: Mother Sparsh - India's leading organic and eco-friendly baby care products brand is successfully running an online campaign on Instagram and Facebook called #UnscentedHappiness. Began in November 2019, the campaign is an extension of Mother Sparsh's focus on using eco-friendly products for...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/sa.jpg?itok=ni3mOYXj
Pepsi announces Salman Khan as brand ambassador

MUMBAI: Pepsi India has constantly innovated and reinvented itself to create experiences that connect with consumer passions, be it Bollywood, Music or Sports. The brand has also consistently partnered with artists and new age icons of today’s generation, as it has built strong connect with its...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/BIG.jpg?itok=COkWc73s
Big Trunk Communications wins digital mandate for Akshaya Motors

MUMBAI: Akshaya Motors has roped in Big Trunk Communications for the digital transformation of the brand. Akshaya Motors has been one of India’s largest automotive retail chains in the luxury cars segment and the most trusted authorised dealers of Mercedes Benz in South India. Following a multi-...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/world.jpg?itok=uUNcDDAo
Laqshya Media Group’s OOH agency OMI bags Global Marketing Excellence Award

The Global Marketing Excellence Awards organised by the World Brand Congress concluded last week in Mumbai and honoured the best work in the field of marketing across various categories. Laqshya Media Group’s OOH Agency arm OMI executed Tanishq Campaign on OOH was adjudged the Best Outdoor and...

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/ayu.jpg?itok=aEFfyPcx
FableStreet raises Rs 21 cr in series A round led by Fireside Ventures

FableStreet - a technology-enabled premium work wear brand, offering timeless, versatile pieces, with custom fits for women, has raised Rs 21 crore in Series A led by Fireside Ventures. Industry power-lifters including Uber India and South Asia president Pradeep Parameswaran,Deutsche Bank MD and...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/09/Ashish-Bhushan-Director.jpg?itok=yBlZpvJO
Procam International wins ‘Best Innovation’ at Mass Participation World Awards 2019 for Tata Mumbai Marathon Inspiration Medal

Mumbai: Thriving towards attaining excellence in sports management, Procam International, India’s leading sports promoter, won the ‘The 'Best Asian Innovation' honor at the Mass Participation World Industry Awards 2019 in Singapore yesterday. The honor was bestowed on Asia’s most prestigious Tata...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/09/evermedia.jpg?itok=PfJ-kZtA
Everymedia Technologies wins perception management mandate for Alpha 7 Seas

MUMBAI: Everymedia Technologies, widely acknowledged as one of the top 10 independent media- tech companies in India. It has won the perception management mandate for Alpha 7 Seas, a renowned strength and conditioning gym founded by Vedharth Thappa, the fittest man in India 2016, 2017 and 2018.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/09/idate.jpg?itok=CQh0mPz7
IdeateLabs appoints Divya Ajitkumar as business head

MUMBAI: IdeateLabs, one of India’s largest independent full-service digital-first creative agencies has roped in Divya Ajitkumar as Business Head. She will be based out of the Mumbai office and will be reporting to the Director, Vrutika Dawda.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories