Synopsis of Personal Care / Hygiene Advertising on TV during Jan – Dec 2013

Synopsis of Personal Care / Hygiene Advertising on TV during Jan – Dec 2013

Highlights:

 

  • Personal Care / Hygiene Advertising accounted for 28% growth during Jan – Dec 2013 in comparison with Jan - Dec 2013

 

  • Toilet Soaps was the maximum advertised Product Group with in Personal Care / Hygiene Category with 28% share

 

  • Hindustan Unilever Limited was the top advertisers with in Personal Care / Hygiene Category advertising followed by Pond's India

 

Note:

 

  • The analysis is based on Ad Volume in Seconds

 

 

  • Personal Care / Hygiene Advertising accounted for 28% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

 

 

  • Personal Care / Hygiene Advertising was at peak during last quarter i.e. Oct - Dec 2013

 

 

  • Toilet Soaps was the maximum advertised Product Group with in Personal Care / Hygiene Category with 28% share

 

 

  • Top 5 Product Groups advertised with in Personal Care / Hygiene category accounted for more than 70% of Category advertising

 

 

  • Hindustan Unilever Limited was the top advertisers with in Personal Care / Hygiene Category advertising followed by Pond's India

 

For further information contact:

Ashvini Khandekar

Manager - Communications

TAM Media Research Pvt. Ltd

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