MAM
Report on Hindi News Viewership

Swipe Technologies appoints Priyanka Chopra as brand ambassador

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/06/18/mam-mam.jpg?itok=KKWCQHRh

MUMBAI: Maker of innovation-driven mobile communications devices  Swipe Technologies has signed Priyanka Chopra as its brand ambassador.

The company will soon be launching a 360 degree marketing campaign featuring the actress as part of its two-year association. This is the first time that Swipe has appointed an ambassador for its brand.

Through Chopra’s association, Swipe is aiming to augment its style quotient while highlighting its utility quotient. The company also has plans to create products themed around Chopra's persona.

Chopra said , “In today’s world , change is the only constant! Driving that change is technology, which  has become such an integral part of our life and the way that we function. To me, Swipe represents innovation… of challenging the status quo, which is something that I have tried to imbibe in all that I do. Swipe’s tablet and phablet range of products are very impressive, providing the latest in world-class technology at affordable prices. It is a brand that is representative of the aspirations of a young India, looking to conquer the world.”

Swipe Technologies founder and CEO Shripal Gandhi added, “We are extremely pleased to have Bollywood’s leading lady Priyanka Chopra as Swipe’s brand ambassador. Priyanka is a perfect blend of intelligence, grace and elegance. She signifies today’s generation and has always stood by her commitments along with an incredible blend of warmth and old world values along with an indefatigable charm. Her admiration among people across all age groups as well as different walks of life shows her incredible range and versatility that makes her fit seamlessly into our brand. Swipe is looking forward to a meaningful association with Priyanka Chopra.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/26/10.jpg?itok=bNnO7zWU
Crosshairs Communication wins PR and LinkedIn mandate for Entero Healthcare  

Mumbai: Delhi-based public relations (PR) and social media agency Crosshair Communications has bagged the PR mandate for Entero Healthcare and will be responsible for increasing brand awareness and media visibility for Entero Healthcare on digital platforms.  The agency will also be in charge of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/26/9.jpg?itok=txrAWmmw
Natural Diamond Council and Vogue India join hands to bring ‘Forces of Fashion’ to India 

Mumbai: Natural Diamond Council joined hands with Vogue India to bring the "Forces of Fashion" event to India for the very first time. "Forces of Fashion" saw Vogue editor-in-chief Dame Anna Wintour and Vogue global editorial director, Condé Nast chief content officer, and Vogue India’s head of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/26/5.jpg?itok=9fPhTRSW
Tanishq partners with Talented for the launch of 'Wedding Conversations 2.0'

Mumbai: On Friday, Tanishq launched the second edition of its ongoing campaign, "Marriage Conversations." The latest edition was created by the indie agency Talented. Staying committed to its message, Tanishq’s "Marriage Conversations 2.0" urged couples to go beyond conversations about just the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/26/pwc.jpg?itok=d30RwBWG
Start-up funding hits two-year low in Q3 CY22 at $2.7 billion in India: PwC India Report

According to the PwC India report "Startup Deals Tracker - Q3 CY22," start-up funding in India hit a two-year low of $2.7 billion across 205 deals in the third quarter of fiscal year’22. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/26/2.jpg?itok=e47Qi3eC
GUEST ARTICLE: Impact of advertising on people depends on relevancy of content

Mumbai: You know an advertisement has done its job when people start talking about it. When people are influenced to visit your website and learn more about your brand’s offerings. However, understanding what captures the attention of the audience and keeps them engaged is of real importance....

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/26/1.jpg?itok=55Zy8-VK
Weekend Unwind with: SocioClout CEO & founder Bitesh Singh 

Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of corporate executives through a fun lens in an attempt to get to know the person behind the title a little better...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/25/silver.jpg?itok=PTnuZ8kE
SilverEdge onboards Rijo Mathew as COO and Nivas Salian as CGO

 SilverEdge, the only lifestyle company in India that is catering 40+ mature age segment in the market, announced that Rijo Mathew, has been named chief operating officer and Nivas Salian as chief growth officer, with effect from 1 December.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/25/wunderma.jpg?itok=KgaGxUPC
Wunderman Thompson India unveils new campaign ‘Have a Wonderful Day’ with Apollo Tyres

Apollo Tyres unveiled its latest TVC, primarily targeting passenger vehicle consumers. Conceptualised by Wunderman Thompson India, the TVC brings out the superior performance of the Apollo Tyres range and gives confidence to consumers to rely on the brand as a trusted ally in their journeys.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/25/ketan_kulkarni.jpg?itok=zwqx5K6G
Blue Dart’s Ketan Kulkarni is the most influential marketing leader

Mumbai: South Asia’s premier express air, integrated transportation, and distribution logistics company’s Blue Dart chief commercial officer Ketan Kulkarni won the Most Influential Marketing Leader award at the World Marketing Congress, 2022, held in Mumbai on 22 November at Taj Lands’ End.

MAM Marketing MAM