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SureWaves & Hansa Research to audit Spot TV Network

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KOLKATA: SureWaves MediaTech, a Bengaluru-based digital media-technology company, has joined hands with Hansa Research, to carry out third party audit and validation of the entire SureWaves Spot TV Network.

SureWaves MediaTech aggregates television audiences on diverse and fragmented cable and satellite channels in the country.

The association of Hansa Research with SureWaves Spot TV Network, brings an additional seal of accountability to a revolutionary, new age media platform, fulfilling a long felt industry need and is likely to cause a major shift in media buying on television. 

New age technology led media platforms are fast emerging as the biggest trend in the media industry. Advertisers are tapping into the vast potential these mediums offer in terms of reach and diversity of audiences.

SureWaves assists brands to reach out to a vast, diverse and hitherto untapped audience in a cost efficient manner with its flagship solution – SureWaves Spot TV Network. With the help of its patented technology, SureWaves has aggregated more than 450 television channels on its digital platform offering around 90 million households across 29 states in India.

“The third party audit and validation of the SureWaves Spot TV Network by Hansa Research will cover random physical verification of technology deployment at channel studios and online audit and validation of SureWaves ADEX Logs with LIVE monitoring of channels. To further increase the trust and confidence levels we felt that opening of the technology behind SureWaves Spot TV Network to third party audit and validation by a reputed research agency like Hansa is a logical step forward,” said SureWaves chairman and managing director Rajendra Kumar Khare.

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