Zivame pushes saree shapewear in its new spot

Zivame pushes saree shapewear in its new spot

This campaign is in collaboration with Prashasti Singh.

Zivame

New Delhi: Zivame, an online lingerie store, continues its differentiated approach to bring to life real issues that women face with intimate wear, with humour and quirk. Their latest campaign in collaboration with Prashasti Singh aims to create awareness of problems one faces with the regular petticoat and how their iconic Saree Shapewear was built to provide a better alternative.

Zivame’s Saree Shapewear is a new-age string less petticoat that works as an underskirt and Shapewear. Unlike the messy, old-school petticoat, it is totally seamless, shapes and sculpts the tummy, thighs and rear, and gives the perfect mermaid silhouette under any saree.

Speaking about the campaign, Zivame head of marketing Khatija Lokhandwala said, “This is Zivame’s second film in our exclusively created stand-up series for intimate wear. The fun and humorous route enables us to connect better with our audience and enables us to highlight serious issues in a manner which is more relatable and engaging.”

Zivame recently onboarded its newest partner Reliance Industries that bought out Ronnie Screwwala’s 15 per cent stake in the organisation. The online lingerie store has ventured into activewear, sleepwear and shapewear. It has 30-plus retail stores and a presence in more than 800 partner stores across the country.