MAM
Report on Shemaroo

Zivame Partners with Stratbeans to Upskill Employees with an Advanced LMS

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/15/sameer.jpg?itok=QI1trBob

MUMBAI: Zivame, India's leading online lingerie retailer has selected Stratbeans, to digitally train its employees. As a leading LMS provider, Stratbeans will empower the former’s employees through advanced digital learning and performance support solutions to enhance their performance and hence, amplify customer’s engagement.

Zivame is leveraging Learning Management Solution (LMS) by Stratbeans to manage the entire learning & training process of their workforce which will eventually drive customer success. One of the biggest benefits of its LMS is that it will create a virtual learning environment that is identical for every learner.

Stratbeans has framed a step-by-step digital learning strategy for Zivame which is also DIY and is highly customizable. Through this, Zivame can set the order of modules, create time limits, share resources and make sure nothing is lost during the process. Its state-of-the-art technology has been a key enabler for Zivame’s workflow in many ways:

●  Easy-to-use Dashboards- Provide graphical and tabular reports on a dashboard to top management to show competency building

●Cloud-Hosting and Scalability- Handling large user base for assigning training and carrying out assessments is easier with the aid of cloud services

● Training Management- Get role-based Access, user management, attendance management and schedule classroom training along with uploading relevant notes corresponding to the training.

The above features ensure increased accountability from employees and effectiveness of learning and development functions by tracking and automating content delivery on mobile devices, normal computers, laptops, and tablets. Zivame can now easily identify best performers in the organization with the help of robust performance dashboards.

Commenting on the same, Siddharth Vishwanath, Head - HR, Zivame, said, “Zivame believes in serving the consumer through her channel of choice and be present where she wants to shop, which is why the brand has an omnichannel strategy and is present both online and offline. In our journey, we are committed to providing the absolute best customer experience, product knowledge and shopping delight to its consumers across channels. In our pursuit for the same, our learning agenda at retail stores is always a priority because we can create a differentiated experience to the consumer in this marketplace.

With the introduction of an LMS system using Stratbeans, we hope to not only digitize our learning delivery but also achieve efficiencies in converting learning to great customer experience and also effectiveness for the training team’s efforts. As we scale rapidly on physical retail, we hope to leverage this learning channel in all its potential.”

Commenting on the association, Sameer Nigam, CEO & Co-founder, Stratbeans, stated, “We are glad to work with Zivame and to simplify its workflows by creating automated learning frameworks. Started with an elementary approach, we will also introduce AI &Chatbot based learning for Zivame’s employees. With its stores pan India, Zivame’s workforce is from diverse backgrounds, therefore, they needed a scalable platform that could bring standardization in customer service so as to ensure a seamless customer experience. We are certain that our platform will steer the growth trajectory for their business.”

Stratbeans has enabled digital transformation for over 100 organizations including TATA, Genpact, Aviva, HDFC, and ASPEN pharma by simplifying workflows with automated learning frameworks that helped these enterprises in saving time and cost in training new employees and upskilling the existing ones.  

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/13/img_13042021_153630_800_x_800_pixel.jpg?itok=9tCmtpKU
Kansai Nerolac wishes happy new beginnings with #ColoursThatCare

MUMBAI: Considered as the start of the Hindu new year, Gudi Padwa, as it is known in Maharashtra, has always been looked upon as one of the most auspicious days of the year, as it brings prosperity, happiness, and success into our homes. Paint company Kansai Nerolac is celebrating this heralder of...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/13/img_13042021_143156_800_x_800_pixel.jpg?itok=fBns3q1S
315Work Avenue offers to protect you from ‘Indiranagar Gunda’ Rahul Dravid

MUMBAI: If there was one thing that bowled over netizens this weekend, it was Rahul Dravid’s dramatic turn as ‘Indiranagar ka gunda’ in a Cred advertisement. Otherwise known for his cool persona, a commercial managed to do what the fiercest bowlers and toughest competition couldn’t — get Dravid to...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/13/kewal.jpg?itok=pTkr7mbB
Kewal Kapoor joins Fun2 app as consultant global advisor & creative strategist

New Delhi: Sports and entertainment video sharing platform Fun2 app has onboarded Kewal Kapoor as consultant global advisor & creative strategist. He brings with him industry insights, vast experience in creative strategy and brand development, and innovative experience to the business gained...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/13/upgrad_800.jpg?itok=H0UFqrLJ
upGrad's new campaign brings back the donkey in a new 'kick-ass' avatar

MUMBAI: After the success of its #DontLickAssKickAss campaign last year featuring a donkey, edtech platform upGrad has come out with another campaign which sees the animal in a fresh avatar. The second leg of the 'Sirf Naam ki Nahi, Kaam Ki Degree' campaign sees the donkey as an animated, feisty...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/13/billy_kapoor.jpg?itok=LFYos_VA
In memoriam: Anil 'Billy' Kapoor

MUMBAI: Billy Kapoor. A feisty manager. An advertising legend. A man who brought management to what was an entrepreneur driven ad agency at that time. My memory of him was a man who loved his suits, but was more than open to taking off his jacket, rolling up his sleeves and getting his hands dirty...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/img_12042021_190354_800_x_800_pixel.jpg?itok=lXq_HG9o
WolfzHowl wins brand purposing mandate for Tea Valley

Mumbai: Brand strategy consultancy WolfzHowl Strategic Instigations has been mandated by Tea Valley, a rapidly growing tea brand, for crafting its brand purpose. The decision is in line with Tea Valley’s plans to create a brand with an in-depth consumer connect and high recall by leveraging...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/img_12042021_185011_800_x_800_pixel.jpg?itok=eqxBmDB9
FCB Ulka chairman emeritus Anil Kapoor passes away

New Delhi: DraftFCB+ Ulka chairman emeritus Anil Kapoor I had passed away. Kapoor served as managing director and chief executive officer of DraftFCB+ Ulka until 2006, when he was appointed as Draftfcb president with responsibility for the Asia-Pacific region and Africa. In 2010, he was made the...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/img_12042021_143000_800_x_800_pixel.jpg?itok=YyMQ1j0B
Big Trunk Communications onboards Anand Kumar as COO

MUMBAI: Creative-digital agency Big Trunk Communications has roped in DDB Mudra Group’s Anand Kumar as the chief operations officer. He will be based in Big Trunk’s Mumbai office and head all the strategic growth functions of the organisation. With an experience of over 18 years in the advertising...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/img_12042021_140821_800_x_800_pixel.jpg?itok=_972g1om
Virat Kohli shares his learning mantra in new Great Learning spot

NEW DELHI: Edtech platform Great Learning has released a new TVC that features brand ambassador Virat Kohli meditating on the importance of lifelong learning. The ad film is the third in the series of the multi-film campaign titled Power Ahead - Jo Seekhta Hai Wahi Aage Badhta Hai. It draws...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required