Mumbai: Intimate wear brand Zivame has announced the launch of its digital show titled "Unhooked," which aims to strengthen the brand promise of delivering body confidence through the right intimate wear.

The show features eight beautiful women, their unique body types and one-of-a-kind inspiring stories. These women embark on a journey of inside-out transformation, championed by the power of well-fitting intimate wear.

The show features six to eight-minute episodes to showcase a diverse range of women, across different age groups, different body types and different life stages who will share their experiences, their insecurities and their battles with everyday intimate wear with celebrities and social media influencers like Sara Jane Dias, and Sejal Kumar. 

Talking about the storyline of Unhooked, Zivame’s head of marketing Khatija Lokhandwala said, "Zivame's philosophy is 'Love Yourself Inside Out', and that's what we hope to inspire our consumers to do with this show."

She explained that it is a makeover show which doesn’t only talk about how you look but also motivates and inspires the females out there.

The hosts take each individual on an emotional journey of rediscovering themselves while having fun along the way for participants to find their inner beauty through this reflective experience. The episodes will also feature an exclusive expert section hosted by Zivame’s design head Lakshmi S Murugesh who will guide and help the guests find the right intimate wear for their specific needs.

Starting 19 March, each episode of the series will release on Zivame’s social media handles every Saturday.