MAM

Zepto unveils new campaign for its fruits & vegetables offering

Created by L&K Saatchi & Saatchi, the film aims to establish Zepto as a preferred platform.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/01/18/img_18012022_184503_800_x_800_pixel.jpg?itok=xGSTt-OF

Mumbai: Grocery delivery app Zepto has launched a new DVC to drive its biggest offering yet - fruits and vegetables. 

Coming just a few months since its launch campaign, this latest campaign developed by L&K Saatchi & Saatchi consists of three digital films that build on the brand’s promise of delivering a fresh and wide range of fruits and vegetables within the promised ten minutes.              

The film is produced by Content Factory production house and directed by Amit Satyaveer Singh and it demonstrates the convenience and ease of app usage while ordering everyday essentials from the comfort of your home, with assured quality checks- just like doing it in person.

“Most people still prefer buying their fruit and veggies in person to ensure they pick only the freshest produce. So the task was to communicate that when you’re buying fruit and veggies on Zepto, it’s like you’re picking them yourself. The film does this in a simple, charming way,” said L&K Saatchi and Saatchi Jt NCD Kartik Smetacek.

The ‘ten-minute grocery delivery’ app operates via a series of dark stores across the cities as opposed to using existing grocery stores. With its optimised network of ‘cloud stores’ or micro-warehouses, the app claims to be able to consistently deliver in ten minutes through a combination of technological and operational excellence.

"The films do a fantastic job of establishing Zepto as a preferred platform for Fruits & Vegetables," said Zepto chief marketing officer Amritansu Nanda. "When it comes to fresh fruits & veggies, we wanted customers to internalise that convenience can be hand-in-hand with quality and range at great prices. Our customers lead busy, fast-paced lives. We have exceptional tech-enabled sourcing and storage capabilities operating in the background to ensure customers don't compromise on anything."

Over the past two months, Zepto has expanded beyond Mumbai, Bengaluru, Delhi by launching in Gurgaon, Chennai, Hyderabad and Pune, with Kolkata soon to follow.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/vb.jpg?itok=mFgsyPwD
Pepperfry appoints Anand Batra as the chief financial officer

The e-commerce furniture and home goods company, Pepperfry announced on Friday the appointment of Anand Batra as its chief financial officer (CFO). This is Batra’s second stint with Pepperfry, his first being a five-year stint during the early days of Pepperfry’s inception.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/ad.jpg?itok=zXtTH8bE
Guest Column: Four tools to enhance your campaigns and accelerate earnings

As the world is moving to the digital space in overwhelming numbers, people have several questions about opportunities to make money. Contrary to public opinion about the learning difficulty accentuated by digital platforms, several new tools have emerged, leading bloggers and other online...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/mm.jpg?itok=kCKVbIX9
Madison Media Ultra wins media mandate for Jyothy Labs

Madison World’s Madison Media Ultra has won the media mandate for Jyothy Labs. The agency will be responsible for traditional media and digital media mandates for the client including TV, print and digital.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/bb.jpg?itok=tbvVOPjY
Bombay Shaving Company appoints Varun Gupta as senior vice president - growth

Personal care brand, Bombay Shaving Company has appointed Varun Gupta as senior vice president – growth. With this appointment, the Delhi based grooming and hair removal brand further strengthens its executive leadership to deliver on its mission of “of reaching two crore bathrooms.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/27/z.jpg?itok=PJV1fiWP
Omnicom Group’s Annalect India elevates its executive leadership team

Annalect India on Thursday announced the elevation of their executive leadership team in India. The company will be completing their 10-year milestone journey in India this August as Omnicom’s delivery and capability centre.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/26/audible.jpg?itok=YnKYWZ-X
Wavemaker wins Amazon’s Audible global media account

Amazon’s audio storytelling platform Audible has consolidated its media investment with GroupM’s agency Wavemaker. The brand has signed the agency for an integrated global media account with an aim to streamline its global marketing initiatives.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/26/t20.jpg?itok=ZmQ9TB4G
My11Circle partners with Women T20 Challenge 2022 as official title sponsor

Games24x7’s fantasy platform, My11Circle, has partnered with Women’s T20 Challenge 2022 as the official title sponsor.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/26/arte-hisense.jpg?itok=dumfvKNd
Art-E Mediatech bags digital mandate for Hisense

The full stack agency Art-E Mediatech on Thursday has won the digital mandate for Hisense. As a part of this partnership, Art-E Mediatech will now be responsible for Hisense’s partner in strategy formulation and social media strategy, media buying, influencer marketing and website related services.

MAM Digital